How to grow your
spirits category…
Follow the 4 step plan to help maximise your spirit sales:
Step 1. RANGE Step 2. L AYOU T Step 3. FYS - SECURITY CAPS Step 4. COMMUNICATION
Making it easier for your customers to buy spirits GROWS SUSTAINABLE VALUE FOR YOU.
Step 3. FYS – security caps
Bringing the leading category brands out from behind the counter
1

using FYS security caps with a logical layout can potentially deliver £3.5k
2

incremental turnover per annum!
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Most stores sell spirits behind the counter because they are high value items, but this makes it difficult for the
shopper to see and browse. STEP 3 – FYS SECURITY CAPS enables spirits to be brought out from behind the
counter
1
breaking down those barriers.
If you’re interested in growing YOUR spirits category and the FYS security caps then call the hotline:
0845 602 5832
Hotline opening hours 9am-5pm.
Each kit contains 48 caps and 1 detacher. It’s worth £200
4
and is completely FREE
5

for eligible stores. Your LOCAL REPRESENTATIVE will work with you to help implement
and install the KIT ANd POS.
1. FYS is subject to applicable Scottish licensing laws and diageo recommendation is that FYS display should only be placed within existing BWS space but this is subject
to individual licensee guidance. 2. Potential annual incremental turnover £3,504 (based on independent store average annual turnover of £9,470 AC Nielsen MAT to week
ending 12/07/08). 3. Based on FWd PLOd initiative 2006-2009 with similar category principles on a 1x5m shelf fixture with security caps. 4. Includes cost of kit, cost of
implementation and POS supplied. 5. Subject to T&C compliance.
DIA_4388_Free Your Spirits A4 Ad.indd 1 19/11/09 16:22:10
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