slr p4,5,6,7 news feb2010.qxp 28/01/2010 19:00 Page 6
news
Independents growth
stronger than mults
Ariel washes away the
competition with The independent sector saw an perhaps indicative of continually can in part be put down to
technological revolution excellent 10.3% growth in like-for- aggressive beer promotions from extreme weather conditions in the
like sales in the last eight weeks of the multiples coupled with the run up to Christmas. Shoppers
Category innovating laundry 2009, according to SalesOut, a impact of duty fraud.” have not necessarily wanted to
brand, Ariel, is shaking up the research outfit to the FMCG There were also some risk longer journeys to bigger
fabricare market with a industry. The findings are based surprising results for products shops because of the conditions
complete brand on sales data for over 11,000 UK- that usually underperform in the on the roads and have
restage introducing wide independent stores, 5,000 of independent sector, with pet care consequently turned to their local
revolutionary new which are symbol stores. products showing a 17% rise and retail outlets for essential
technology across its Among the mults, Morrisons laundry, a staggering 30% purchases. Another factor is the
portfolio. Ariel with Actilift™ will posted like-for-like sales growth of increase in like-for-like sales. significant improvements in
demonstrate a breakthrough in 7% for the festive period, with Collins commented: “Although convenience store ranges,
stain removal technology that Tesco and Sainsbury’s at 4.9% shoppers tend to buy such items including the introduction of
not only removes stains, but also and 4.2% respectively. in bulk as part of a bigger shop, multi-packs and larger pack sizes
helps prevent them from setting Steve Collins, commercial there is some evidence to suggest in categories such as pet foods, in
in – even in a cool wash. director of SalesOut, says, “We that their buoyant performance response to consumer needs.”
The Actilift formula builds on saw a huge rise in sales in the
Ariel’s heritage of superior independent sector, which was
cleaning by helping detach lead in part by a very healthy
stains and dirt molecules from 12.3% rise in alcohol sales on last
fabric, smoothing the fibres in year, with cider and sprits up
the process. 22.7% and 21.1% respectively. One
Paul Lettice, Trade of the weaker performances from independant sales grew
Communications the alcohol sector was beer, which 10.3% at the end of last year.
Manager at P&G, only saw a 3.9% increase –
says: “When it
comes to
category innovation, Ariel really Supermarket
does set itself apart from other
SGF reveals strong
brands and has positioned itself Ombudsman
as the one to beat. I advise
conference line up
retailers to ensure they have to be created
appropriate stock levels and a The Scottish Grocers’ Federation executive of Nisa-Today’s, Ed
clear merchandising strategy, (SGF) has lined up an exciting Garner from TNS, Andy Davis, A new supermarket ombudsman
and also to try this new programme of speakers for its head of European trading at BP, is to be set up following
formulation themselves – it’s annual conference, at the Steve Fox, director of retail and recommendations by the
guaranteed to give a whole new Fairmont Hotel, St Andrews, from premier development at Booker Competition Commission,
cleaning experience and will the 26-28 February. and Jonathan Kemp, commercial following an investigation of the
certainly be profitable in-store.” The theme for the conference is director at AG Barr. major multiples. The plans have
Ariel collaborated with the ‘A Winning Formula’, with Also speaking will be Andrew been well received by the
IFTH Textile Institute to test and business sessions planned to help Thornton, a retailer with a convenience sector.
verify the Actilift technology. The retailers achieve just that. fascinating tale to tell of how he Consultation on how to shape
testing concluded that the new The Saturday morning business has managed to see off very close the new body and what powers
formula smoothens session, chaired by Colin Smith, competition from a Tesco Express. it will have will begin this month,
and untangles fibres sales director at Muller Dairies The business element will close but the function of the
lifting stains off in has a line up of speakers with a presentation from Watt ombudsman will be to act as a
the wash and is including Neil Turton, chief Nicol. mediator in disputes between
safe for garments, the multiples and suppliers, and
leaving clothes enforce the Groceries Supply
feeling gentle next Code of Practice.
to skin. John Drummond, chief
executive of SGF, said: “I hope
For all stockist enquiries this announcement will
please call 0800 597 3388. introduce a culture change
within the major supermarkets.
Richard Lochhead addressing last They must be transparent in
year’s conference. their supplier dealings.”
6 l SCOTTISH LOCAL RETAILER l FEBRUARY 2010 WWW.55NORTH.COM
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