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By all accounts Green Nest is well on its way to success. Even
though the store opened when the recession was just kicking
in, Simpson has been gratified by how far Green Nest has
come since its inception. “When we began the process, it was
a life-changing experience. We began learning things we didn’t
even realize about products and packaging and living ‘green’
in general,” Simpson says. “It changed the way we operate
the business and aspects of our personal lives.”
Poornima Apte is the editor-in-chief of GREENRetailer. If you have a green
retail story to share, please contact Poornima at papte@giftshopmag.com.
Courtney suggests
hosting a recycling
many great product lines from companies that truly care about
event in your town or
what they are doing and the products they are putting out on
even planning a
the market,” she says.
The successes have come with challenges too. Simpson says
tree-planting
it has occasionally been difficult to get past the common
ceremony at the local
misconception that green living and gifts are either “boring
schools as part of
or more expensive.”
For fellow green retailers, Simpson has this piece of advice:
potential Earth Day
Research, research, research! “You have to make sure that the
marketing strategies.
products you are carrying are truly earth-friendly. Get to know
your vendors and product lines inside and out so that you can
Share your own ideas
share that knowledge with customers,” she says. with your fellow retailers
Education is especially important for green retailers so
by commenting on
customers can understand the important of buying green
products. “Having a green store has also given us the opportunity
this article online at
to get involved in our community and educate not only
giftshopmag.com.
ourselves, but others,” Simpson says.
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n Winter 2010 GREENRetailerMag.com
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