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MARKETING
Marketing In
business, determine new mar-
A Recession
ket trends, redefine your target
www.oscjewelry.com
continued from page 88
customer, offer promotions,
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Michael Delpierre, presi-
forts. Now is the time every
$
dent of Conversion Pipeline,
business should spend more
75
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Pack
states, “We were surprised to
time and money on marketing.”
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see a lack of Internet strategies
Statistics show that companies
in their marketing mix. What
who spend more money on
most small business owners
marketing in today’s environ-
don’t know is that Internet
ment will be the ones to ride
marketing strategies such as
out this recession, and exit
search engine optimization,
with a stronger foothold in
pay per click, email market-
the marketplace. ■
ing and others, are typically
cheaper to execute than tradi-
tional marketing strategies, as
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well as yield a higher return
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on investment.” Most consum-
For Today’s Business News & Updates.
Email: oscjewelry@hotmail.com
ers in the U.S. have heard of
Twitter, LinkedIn, Facebook,
and other major social media
THOUSANDS
outlets. Most businesses view
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NO ORDER
these websites as, “time killers,”
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TOO SMALL
not as, “marketing strategies.”
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Delpierre says that small busi-
nesses should, “submit a press
release, start a blog, and create
a corporate Facebook profile
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INDEPENDENTRETAILER.COM for Industry News & Updates February 2010 89
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