Go Back to
www.COVERmag.com
COVER STORY
Sell Amazing
Building Profi ts
salers sell is going to be the same
Reshaping
with Sunglasses style per dozen, only different Products
continued from page 68
colors. But in my mixed dozen, Get Your
I offer 12 different styles. A lot of
Own Website
not ship product, I will buy these our customers have only a small
+ Products for both
Men or Women
goods. This is all fi rst quality mer- amount of counter space, with a
for Only *
chandise we sell. These are not small sunglasses counter display. * one time charge $299
irregulars or seconds; they are If they have just a little counter
Memberships as low as $43.75
*
quality sunglasses that people did space, they want to sell variety. If
Nutrition, Personal Care & Cosmetic
Product Opportunities Also Available
not take for various reasons.” the counter display holds 24 pairs,
Gerald Wilson does not have they do not want to have just one
404-749-6249
one suggested retail price for his or two styles of sunglasses.”
www.ardysslife.com/Laebron
sunglasses, but what he does Masiello has an Ed Hardy,
have are thousands of price tags a DG, and a Baby Phat mix. If
from $1.99, $2.99, up to $49.99. someone were to call and say they
“On my designer glasses,” he want an Ed Hardy mix, they will
explains, “I put on price tags of get 12 different Ed Hardy styles in
$19.99, $29.99, $39.99, but I sell the mix. “Then I have something
them for $2 wholesale. There is called an Ultimate Mix, where I
considerable profi t here. People offer a few styles of each of those
Before After
who can sell my goods can make
continued on page 70
Email:
laqebron@yahoo.com
a lot of money. That’s why I am
still in business.” He says that
it is increasingly tough for dol-
lar stores to merely sell products #1 Toy Specialist!
for $1, and he sees many of his
dollar store customers selling mer-
Internet's Largest Supplier of Wholesale Toys & Novelties
chandise for $1.50, $2, and even
VISIT OUR WEBSITE AT:
$3. This has created an opening
www.escoimports.com
for these customers to carry Van-
guard’s designer sunglasses, that
ALWAYS SOMETHING NEW!
Over 1,000
Toy Items
Available!
can be purchased for $2 a frame
wholesale. “These stores will buy
the designer merchandise for $2,
and they are selling sunglasses
for $3.99.”
Anthony Masiello, owner of
DOCTOR’S KIT FLYING DISKS DIE CAST CAR SET DINOSAUR CRAYONS
Mass Vision Inc., Rochester, NY,
reports that the fi rm has picked
up several new designs, includ-
ing Baby Phat and Juicy Couture,
for 2010. Mass Vision wholesales
CAP GUN BOUNCING COMET BALL GLOW IN THE DARK YO-YO GLOW IN THE DARK TATTOOS
sunglasses for around $20 to $30
per dozen. “Our customers con-
Esco Imports Toy Company
Call Now:
tinue to like our mixed dozen,” 6055 Woodlake Center, San Antonio, TX 78244
1-800-445-3836
¾
says Masiello. “Everything whole-
email:
customerservice@escoimports.com
® Cards PayPal
®
INDEPENDENTRETAILER.COM for Industry News & Updates February 2010 69
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104