Go Back to
www.COVERmag.com
Neww Pr Prododucucts .............................. 32
Kioosk Ksk Korner .................................. 5566
Marrkketeting .....................g ..................... 63
February 2010
onlonlinne ae at INDENDEPEENDENNDENTRETETAILER.COCOM
VOLUME 21, NO.3
Building Profi ts with
CCOOMPANY
Sunglasses
SSPOPOTLIGHT
M
FRIED
STORE FIXTURES, INC.
Total Display
Resource
A
critical question for many
small business people with big
By Kachina dreams is: how do you take a bright
idea that may start off in a garage
S
uunnggllaassssees ras raannkk aammoonngg tthhee stunning styles that fi t any trend, and or other less than ideal location,
highest profi t retail categories, meet the industry’s highest fashion and grow it into a multi-million
and they are way less seasonal and value demands.” dollar company? For Michael
purchases than in years past. But Using its 20 plus years in the Fried, founder of M. Fried Store
they won’t sell themselves without a sunglasses industry, Kachina seeks Fixtures in Brooklyn, NY, who
little help. Unless you offer a mix of to be in the forefront of the latest started a shelving company in his
popular styles, colors and price points, eyewear trends, drawing inspiration basement in 1991, the critical keys
and prominently display them, you from designers such as DG, Prada, to success were quality products,
could be leaving sales and profi ts on Chanel and Ray-Ban; favorites of a passion for customer service,
the table. Unless retailers are seasoned many celebrities. To give retailers a and competitive pricing, says
veterans of this market, sunglass leg up to maximize their profi ts this Michael Lebor, director of sales
wholesalers can help determine the year, Weizmann details a couple and marketing for the fi rm.
best mix. Many sunglasses suppliers of key trends in 2010, including a “When you furnish great
are well positioned today to assist continuation of fun colors with bright customer service, along with great
in capturing the fashion conscious color frames and color lenses, as well pricing and product, you get repeat
buyer, the budget minded shopper, as unique print textures and patterns. customers,” continues Lebor. “A
and the multiple pair customer, by Back-to-basic classic shapes and styles retailer who opens their first
offering a wide array of price points are making a comeback. Frame sizes store and is satisfi ed with us, will
and assortments. are at both ends of the spectrum, from use our company again on their
Santa Ana based, Kachina LLC, oversized large frames that are still second, third and fourth stores.
for example, is offering its 2010 going strong, to a growing mid size That is how we have been able to
Euro Eyewear Collection. “Our frame trend, to smaller frames with grow to where we are today. Beside
2010 campaign is, Make a Fashion a 70’s feel. M. Fried Store Fixtures, we recently
Statement in 2010,” says CEO, Guy Weizmann underscores that acquired ABC Target, a store
Weizmann. “Kachina is keeping up Kachina is proud to have been selected fi xtures company that has been
the pace in the fashion world, bringing for the, “2009 Best of Business around since the 1940s, and we
retailers the hottest styles from the Award,” in the sunglass category by the purchased the assets of a company
red carpet to the beach. Regardless of Washington D.C. based U.S. Commerce called, Naythons Display Fixture
your demographics, Kachina’s 2010 Association (USCA). The USCA, “Best Company, in Philadelphia.”
Euro Eyewear Collection carries of Business,” Award — cont’d pg. 64 M. Fried carries — cont’d pg. 83
WHOLESALECENTRAL.com
ToToddaay’y s Busiss BBusiinenessss N NNewews
INDEPENDENT
aatt Ct CCoovverer Or OOnnlliinne
Your ddiirect onliline resource to over 650,000 prodducts
RETAILER.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104