industry viewpoint
Industry viewpoint:
Vaness Brady is Chairman
and Founding Trustee of SBID.
our oversaturated industry
Vanessa is an internationally
recognized, award-winning
By Jade Tilley, Editor; Vanessa Brady, SBID and Colin Watson, IDA
practitioner and consultant.
Her experience of Interior
Design and the business
2009 saw a flurry of design
“The winning of
their own area of strength to lend
behind it has led her to set up
talent creeping out of the to our designers.
the Society as a foothold for proverbial woodwork and an- hearts and minds
budding designers who, after nouncing itself on the design
would be best
Question: So, is the industry going
professional qualification,
scene. The interior design indus- to be oversaturated with associa-
deserve that helping hand
try is now flourishing with fresh
served not by
tions and societies or is this a step
into the industry.
new designers, and, as it seems, in the right direction? Can we move
a whole host of associations
challenging
forward from this without creating
ready to provide the profession-
attitudes on
a division between designers and
als with the services they need what do you see happening in 2010
to move forward in the industry.
allegiance but
within the business of the industry?
With the emergence of SBID and
the already founded BIID (for-
approaching the
Colin Watson is the
Vanessa Brady, SBID
Managing Director of the IDA
merly BIDA) it appeared that we
issues from two
The SBID is a professional organisa-
had finally opened the doors to tion and not a trade organisation and
(Interior Design Association).
allow our designers to choose ends and meeting the key differentiation for us is that
The IDA is an independent
between the industry bodies that we exist to promote standards; there-
body for the interior design
could best provide for them. It
in the middle.”
fore our disciplines are unique from
industry and has the objective
seems that fellow designers did
Colin Watson.
other organisations that exist to pro-
to facilitate a strong and
not stop there in their quest to mote trade, it is why we are a charity.
prosperous contract interiors provide for the industry and we Our aim is to provide a route for
market. The development of now have several other organisa- a designer based upon a degree
members' commercial interests
tions such as the IDA vying for course. When a design practitioner
as a priority to the IDA.
our designers’ attention. has graduated having invested time
in study and incurred substantial
V
anessa Brady at SBID and costs they really want to be separat-
Colin Watson of the IDA ed from those that have purchased
were on hand to comment design courses or those that have
about the recent uprising in indus- not received any training at all.
try representation. It is clear that Without a measured procedure
both are out to provide the very which is both regulated by an inde-
best service for their particular ar- pendent body and with regularity
eas of the industry and each has to ensure ongoing knowledge, it
6 Interior Design Today
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