a year in review
New consumer
website for BWMB
British Wool launched a new website sets of wool in a very straightforward
to promote British Wool and its at- way. Aboutwool.com is an extension
tributes in products to consumers last of this approach.
year. Designed to be stylish and easy For further information tele-
to use, the website aboutwool.com phone 01274688666 or visit
features key information to inform www.aboutwool.com
the consumer of
the many benefits
of choosing wool.
It also features the
British Wool ‘Look
Support for Life Cycle Analysis
Book’ which offers
inspiration through In 2009 British Wool opened discus- to know more because they have al-
room imagery to sions on the environmental impact of ready felt the impact of environmental
showcase to consumers wool carpet with key industry players scrutiny on their products and busi-
how wool carpet can at the National Floor Show in ness. Manufacturers are concerned
bring floor style to the Harrogate; following the successful about avoiding the damaging accusa-
home. British Wool li- peer review of their 12-month Life tion of ‘green-washing’ – the term
censed manufacturers are Cycle Analysis report. The study, given to unproven claims regarding
listed with click and con- which was completed by the team at environmental status. We have already
nect direct links to their Leeds University to ISO 14040 stan- seen tightly regulated enforcement af-
corporate websites in order dard, covers the environmental impact fect the scouring and dyeing part of
to keep the consumer in of British Wool from the sheep in the the industry and the government has
a smooth, quick and easy field to the end of the scouring (wash- indicated that this approach to reduc-
process. The website is a natu- ing) process. The report has returned ing environmental impact will impact
ral progression from the to the BWMB with environmentally on the extended manufacturing
BWMB’s ‘About Wool for favourable results for British scoured process by 2050.” Manufacturers wish-
Carpet’ brochure, which has been wool in comparison with synthetic fi- ing to use the LCA on product will
widely distributed internationally bres. Richard Poole, European have to buy under the British Wool
and has now been translated into Business Manager at the BWMB com- platinum certification scheme, which
five languages. The About Wool mented, “We held discussions on our guarantees the origin of the fibre from
brochure highlights the natural as- stand with several companies wanting the point of auction.
A safer consumer product
Following the EU decision to ban the ers have already begun using Micro-
use of DMF across the region from Fresh
®
, a proven antimicrobial product.
May 09 this has had a major impact Crucially Micro-Fresh
®
is DMF free and
worldwide; eg, sofas treated with DMF is classified non-hazardous providing
in China to prevent mould growth dur- complete consumer assurance as a cost
ing transit will be banned from entering effective solution to the DMF ban.
the EU. To avoid the inevitable cost im- For further information email
plications, suppliers will need to urgently info@microfresh.co.uk or visit
source a DMF free alternative to assure www.microfresh.co.uk.
the consumer of a safe product. The
National Consumer Agency has issued
a press release urging consumers to
check with retailers that the product they
are purchasing is DMF free. Many retail-
Unique cubicle
design by IGLOOS
IGLOOS Washrooms developed experience is taken into considera-
their existing cubicle system ranges tion from start to finish. This is
to include a collection suitable for evident in all our ranges, for in-
the education sector in 2009. This stance the pre-school range can
collection includes pre-school, pri- incorporate age appropriate learn-
mary and secondary and have been ing aids such as shapes, colours,
uniquely designed after extensive alphabet letters, words and sums.
research and development into IGLOOS has recently completed
problems associated with school some other exciting projects includ-
toilets. Problems identified by ing a 70’s Rollerdisco, a sophisticated
IGLOOS varied according to the restaurant and five floors of a mul-
age ranges. IGLOOS offer not only ti-storey YMCA building in the
the installation of the cubicles but heart of London.
the whole room as a package, the For further information tele-
room is designed according to the phone 01438 861 418 or visit
requirements and the whole user www.iglooswashrooms.com
Interior Design Today 29
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