trend report: victoria redshaw
Trend stop:
a magical influence
By Victoria Redshaw
Trend Forecasting is a powerful pendent lampshades hat loom form for India to showcase itself
tool that is increasingly being overhead, giant floor lamps, over- to the world as a sporting and
utilized by forward-thinking sized upholstered bed headboards cultural nation and an economic
Interior Designers to provide a and petite dressing tables with power. Therefore an Indian interi-
competitive edge, inform their enormous mirrors hung over them. or style influence will deliver some
decision-making and inspire It’s a trend reinforced by the much-needed colour and pattern
creativity. At Scarlet Opus we Spring release of Tim Burton’s in 2010.
apply a five-stage process to adaption of the Disney classic In addition to the bright sari
forecast the design trends, ‘Alice in Wonderland’. shades the colour palette includes
which includes reviewing previ- The thrill of the unexpected via rich spices, dark maroon tones and
ous forecasts in order to predict objects that are not what they first teals. A visual opulence is rein-
shifts of direction as well as re- appear to be provide an element forced by the use of burnished
searching future known events of delightful surprise and a gold and copper.
that will be influential. Such The hustle and bustle of Indian
events include political & leg- city streets inspire mash-up pat-
islative change, major terns and colour mixes that reflect
celebrations and commemora-
“The tangled foliage
the vibrancy of modern Indian life.
tions, sporting events, future Patterns include Kashmiri’s, Boteh
film releases, planned museum
and colourful blooms
borders and Buti florals, all stylised
& art gallery exhibitions, sched- and bold. Paisley patterns continue
uled architectural projects of of magical, fairytale to have a presence on textiles and
note, environmental issues and wallpapers and lighting such as
so on. This in-depth research is gardens are an inte- wall sconces. Weighted Sari’s cre-
mixed together with informa-
gral part of the magic
ate transparent room dividers and
tion on major current issues and exotic window treatments.
the work of new and influential
garden trend”
Decorative items with religious
designers. We bring all of this references are introduced via orna-
information together for analy- ment groupings and wooden panel
sis before translating it into an wall art. Ornately carved wooden
interior trend forecast that will Wonderland quirkiness takes us and filigree wirework screens are
reflect consumer’s wants, needs through the looking glass into a also used as room dividers or wall
and desires at a specific point in surreal world. mounted to create unusual bed
the future. It is fascinating work We anticipate a growing inter- headboards. Striking jewel coloured
and I find it truly satisfying to est in products that appear to carpets in thick velvet pile help to
provide designers from many have personality, character and pull the diverse look together and
disciplines with information that almost human characteristics. provide a foundation for this highly
helps to make their work excep- Fairytales, dark fables and folk patterned trend.
tional, relevant and profitable! tales are a current source of inspi- This trend is not about coordi-
ration for Artists and Designers nating, it is about lively mixes of
W
e are predicting that con- who wish to portray the other- different patterns. The abun-
sumer attitudes will be worldliness of fantasy realms that dance of pattern is balanced by
much more upbeat and are surreal yet beautiful. The work areas of strong, plain colour
optimistic in 2010 which is reflect- of these Creatives will filter down blocks which stop room schemes
ed in a yearning for a greater use and in turn inspire the work of from looking chaotic. The juxta-
of colour and an increased desire Interior Designers. posing patterns enrich and add
to embrace and express individuali- The tangled foliage and colour- character whilst the plain areas
ty. Consumers will be more ful blooms of magical, fairytale add depth. Embrace an eclectic
adventurous and open to the idea gardens are an integral part of this mix of Indian pattern and apply
of creating bolder interior state- trend. Vibrant mixes of large-scale colour with confidence!
ments. The key issue for designers floral prints that appear to grow
is to satisfy a need for new and in- up wallpaper and screens, create Finally…
teresting experiences (emotional indoor English country garden Important colours in 2010 include:
and physical/sensorial) and answer scenes, whilst carpets with tiny Greys, Coral, Indigo, Turquoise,
a growing need for a sense of es- scattered flowers, small scale ging- Nude/Putty Shades, Hot Pink,
capism both within the home ham patterns or in plain Sweetpea Rich Red, Malachite Green
environment and leisure environ- shades bring this trend to life. This and Mimosa!
ments such as hotels and trend can also be translated into A shift away from high shine
restaurants. The challenge is to a striking monochrome and red ‘bling’ gold to warmer metallic’s
create WOW-factors without being colour palette for a truly stunning such as copper and bronze and
excessive. Consumers will desire unisex aesthetic. rose-tinted gold.
interior schemes that intrigue, en-
chant, delight and surprise them. Indian Odyssey: With so many www.scarletopus.com
amazing creative developments www.trendsblog.co.uk
Magic Garden: Extremes and ex- taking place in India it’s not sur- www.funonthefloor.com
aggerations of scale are explored in prising that the world of design
this trend in the form of oversized is drawing inspiration from this vi-
furniture such as super-high- brant country. The Commonwealth
backed feature chairs, huge Games in particular offer a plat-
Interior Design Today 17
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36