fairtrade
“Fairtrade seeks to facilitate
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trading partnerships based
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on equity and transparency.”

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g The Fairtrade Foundation helps provide a level playing
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field for disadvantaged producers
The Big Swap Shop
Each year there is a theme to the Fairtrade Fortnight, running Another Trowbridge based business is Pilgrims, who source the
from 22 February - 7 March, and this year it’s THE big vast majority of their stock from India. In this tucked away
sWAP. They are looking for a million people to swap their Aladdin’s cave in St Georges Works you will find such delights
usual stuff for a Fairtrade option. For details on joining in go to as handicrafts, bed throws, wall hangings, traditional incense,
Fairtrade.org.uk. The Fairtrade Foundation is an independent bangles and anklets. Most of the suppliers are small businesses
organisation that licenses use of the Fairtrade mark on and the shop’s owner, Caroline Dymond, sources all the items
products in the UK in accordance with agreed standards. It herself whether from India or the UK.
seeks to transform trading structures and practices of the poor
and disadvantaged by facilitating trading partnerships based Over in Bradford on Avon Christine Giles runs the only
on equity and transparency. Many towns and villages in the sustainable supermarket in the UK. At Who Cares you can
area have already achieved Fairtrade status, including Bradford fulfil all your weekly grocery and shopping needs with
on Avon, Box, Melksham, Frome, Trowbridge and Warminster, complete peace of mind, safe in the knowledge the products
which means you can find many Fairtrade outlets on your you are buying contain no potentially harmful additives, that
doorstep, and here are some of our favourites… they are 'cruelty free' and that all the producers whose goods
are stocked actually care about our world and the people
Based at the Trowbridge Market in Castle Place Shopping and animals in it. Take a trip to Who Cares and you will find
Centre, ourgreenRoom sells a range of recycled and eco a veritable cornucopia of food and drink as well as other
friendly items including jute products, Fairtrade and things you may need. Owner Christine and her
environmentally sustainable woven baskets and storage knowledgeable staff will be able to guide you through. And
solutions. There are Doybags that come from a Fairtrade to celebrate Fairtrade Fortnight, they will be giving away free
recycling co-operative in the Philippines and they will soon samples of tea, chocolate and other Fairtrade products each
stock stationery from a range of recycled items such as carrier day from February 22. Now there’s an incentive!
bags, plastic and even tyres! They are also looking to introduce
some aluminium and iron Fairtrade products in the spring. For more information go to www.fairtrade.org.uk/thebigswap
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