THE SWEDISH SOLUTION
COMPCOMPANY
It is likely most people imagine IKEA, meatballs, or begin humming a well-known ABBA tune when they
SWEDEN
think of Sweden. However behind all the stereotypes lies a bustling business world. Rachael Rogerson
paid a visit to a selection of companies in the audio, lighting and visual sector, who have not only
made a name for themselves on native land but have also made a significant dent in the worldwide
market. The journey begins in Gothenburg...
WIRELESS SOLUTION
Owner Niclas Arvidsson, Peter Stalefors,
Factory technician Enes Jusic, Wireless Solution’s Lotta
Sanna Sunnari, Lotta Schiefer, and Marie
Schiefer, EMG Norautron AB’s Patrik Sandblom and Marcus Ek
Vadelius at Wireless Solution HQ
LEFT: At the factory, not too far away from HQ the components for the
Wireless Solution products are surface mounted and assembled. The
company who carry out the work is EMG Norautron AB. It has recently
acquired a new machine which allows even more components to be
processed per hour, and is, in fact, the only machine of its kind in northern
Europe. The new machine can process up to 60,000 components an hour.
The components are manually set up but the machines fuse all the parts
together.
LEFT BELOW: The production line. The factory produces 11 types of
products for Wireless Solution.
has, in fact, become so successful that W-DMX now has about
75% of the wireless market and is widely considered the industry
standard for this type of product.
Wireless Solution is only a small company and is made up of
approximately 10 people, but within those people there is more
than 150 years worth of experience. Wireless Solution operates
in a niche market and is a specialist in the field because it doesn’t
make any other product, therefore all of its efforts are put into
the design and manufacturing of its signature product.
Wireless technology is definitely the future, however, sometimes
convincing people of this is not always easy. As Lotta explained:
“People are used to seeing wires everywhere, and when you take
that away and there is nothing to physically look at they doubt
whether it actually works. People don’t necessarily consider
wireless until they find the cables method isn’t capable of what
First on my itinerary was a visit to Wireless Solution, a young they want to achieve, however in most cases, once they’ve
company, founded just a few years ago back in 2003, and based in experienced wireless, they rarely go back.”
Uddevalla. Lotta Schiefer was my tour guide for the day. In terms of customers, Wireless Solution doesn’t tend to deal
Owner Niclas Arvidsson, already looks after Swedish distribution with end users. It has a good distribution network in place in many
company Interlite AB, but a few years back had the urge to get countries around the world. It also has contracts set up with a
into manufacturing, specifically wireless DMX products. Niclas number of manufacturers such as Elation Professional, DTS, SGM,
took his idea to a friend in the GSM Digital Network Industry, Golden Sea, JB Lighting, Syncolite and Vari-Lite, all of which either
who built the product for him. This was just the beginning. already have, or are in the process of having, wireless technology
Today, Wireless Solution is responsible for the design and built into their fixtures.
production of W-DMX, the twice award winning wireless So, next on the cards for Wireless Solution: to continue to
DMX system. Though Wireless Solution did not invent wireless expand in the OEM market, which is currently its best selling
technology, it is the company that has been developing wireless market; to organise more Wireless Universities, seminars which
products for the longest time. The W-DMX system works using are conducted to teach people about the inner workings of
a transmitter and receiver, which are available in different sizes wireless technology and convince them of its capabilities; and
depending upon the size of the application. Relay boxes can also most of all to keep its products reliable, affordable and ensure
make the signal travel further and around corners. The product they are easy to use.
080 January / February 2010
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