This page contains a Flash digital edition of a book.
NEW ASIA
VENUEVENUE
SINGAPORE
SINGAPORE
When it comes to Singapore bars, New Asia has long featured
high on the list of visitor recommendations. It’s not hard to see
why; located on the 71st floor of The Stamford Hotel tower, the
venue has full height, wrap-around windows offering patrons the
perfect panaorama of the city below. From 3pm onwards, tourists
and residents alike come to watch the sun set with a cocktail in
hand, grab a bite to eat and, as the cityscape becomes a twinkling
sea of lights, to enjoy a varied DJ mix of house, classics, new age,
funk, Motown and electro.
After many successful years at the top, the venue was in danger
of looking tired and a little dated, so the team at The Stamford
embarked on a renovation process aimed at re-injecting a touch
of style and class. To help with this task a new manager, Steven
Ignatiadis, was drafted in. Ignatiadis’s 15 years in the industry have
included a stint running the prestigious Post Bar at the Fullerton
Hotel, Singapore, so he was well versed in what makes a good bar
truly great. For New Asia, he was keen to bring the DJ decks to
the centre of the space - previously they had been tucked at the
far end of the venue’s elongated L-shape room - and install a top
quality sound system.
“My ability to distinguish different types of sounds was good,
and I knew what type of sound I wanted for the club, however I
spent six months studying to learn all the technical aspects,” says
Ignatiadis of the sound system selection process. “There are so
many good brands and products on the market … and passionate
sales people, which made it challenging.”
There was, says Ignatiadis, a number of factors to consider. High
ceilings meant the club lent itself to a line array system - one that
ABOVE: a Martin Audio system was
could deliver to a 1,000 capacity crowd. Aesthetically, it had to selected for its great sound and
have a clean, classy look to fit in with New Asia’s design. It needed
neat daytime look
RIGHT: moving the DJ booth to the
to be a brand with global credibility to satisfy the top international
centre of the space, gives the venue
DJs who perform there every month, and a system which he could
a focal point
add to down the line without having to upgrade the entire set-up.
076 January / February 2010
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116
Produced with Yudu - www.yudu.com