Academy1
The regularity of a new Academy Music Group (AMG) venue Academy1
during the last decade, and especially over the last two, recession- By deliberately taking precedent from the touring industry when
beset years, offers suggestion of a well-formed business. A closer specifying equipment for the 3,000-capacity, main auditorium, the
inspection of the Group’s armour reveals a befitting top brass venue has aligned itself with the other AMG outlets throughout
of shareholders - Live Nation, S.J.M. Concerts, Metropolis Music the UK, as being touring-friendly for production crew and artists
and MCD Productions - and a bold, forward-thinking expansion, alike. Recognising a shift towards live performance as an important
driven by an astute operational strategy. Akin with breaking revenue stream for artists in light of a universal trend of falling
barriers, and forming new benchmarks, the Group’s newest music sales, a well-stocked venue, or indeed series of venues, is an
Academy - a £5 million project – is led by a manifestation of attractive proposition to those costing a tour.
cutting edge technology, which includes the first UK installation of Whilst the L’Acoustics V-DOSC installation may grab the
the L’Acoustics V-DOSC line array system. headlines, it can’t detract from the abundance of industry-proven
Sticking with the same production trio of Adlib Audio (sound), kit from some of the world’s leading manufacturers that decorate
Utopium (lighting) and Dimension Audio (video projection and the technological landscape of the main room. It’s rare, looking
distribution) that managed the technological installations at AMG’s through the mondo*dr venue history, that as many names as
previous two new venues, the brief demanded a flexible approach Soundcraft, Crown Audio, Martin Audio, Avolites, Robe, GLP, BSS
to accommodate the mixture of ‘live’ and ‘club’ across the three Audio, Digidesign and L’Acoustics appear in one venue, never mind
rooms. “We appointed the same three production suppliers who in one room.
worked with us in Sheffield and Leeds in 2008, not only because Commenting on the latest project, Andy Dockerty, MD, Adlib
of their standards of professionalism, but also their enthusiasm Audio said: “We have installed an L’Acoustics V-DOSC system
for the projects and aftercare service,” said AMG’s Operations for the main room. One of the originators of touring line array
Director, Richard Maides. “The response we’ve had from the systems, V-DOSC is still very much regarded as one of the
industry about our in-house production is second to none.” best. With the response to the d&b system in Leeds being
January / February 2010 051
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