REPORREPORT
MERCEDES BENZ GALLERY
VIDEO&VISUALS
COMPANY: XL-TECHNOLOGIES
LOCATION: BERLIN, GERMANY
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Andreas Keller Photogr
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Belgium based XL-Technologies supplied two customised Pixled for the installation, and the ability to be able to customise the
F-30 screens for the flagship Mercedes Benz Gallery showroom in Pixled so easily was also important in the choice of LED.XL-
Berlin. Technologies is the worldwide distributor for Pixled products,
XL-Technologies was commissioned to build the screens by leading which is lightweight, versatile, easy to assemble and rig .... and also
Frankfurt based design agency Atelier Markgraph. The company very affordable. It’s also known for its reliability and low power
was recommended to provide a bespoke LED solution for the consumption, which was another important consideration for this
project by rental partner XL Video, which has worked on a variety project.Atelier Markgraph was already familiar with Pixled, having
of Motor Show Mercedes stands designed by Markgraph. used the F-11 on the Mercedes stand at the Frankfurt Motor Show
The two specially shaped screens are different sizes and flown at to produce a spectacular banner wrapping the entire stand, which
different angles in the showroom, Each has staggered edges and is occupied a whole hall. Their team and the XL-Technologies LED
made up from specially adapted and sized Pixled modules. Labs worked closely to develop the specific screen requirements
Screen 1 consists of 22 Pixled modules giving a full screen area of for this installation and XL-Technologies then sent a team to site to
20.6 square metres, with a plasma monitor inset at the lower lev- fit the full screens into the available space. The screens show eye-
els. The second screen is constructed from 30 Pixled F-30 panels, catching video playback content and animations
making up a total surface area of 29.7 square metres, with a much
larger plasma monitor inset.
In total, four different special sizes of Pixled modules were adapted
www.xlvideo.com
044 January / February 2010
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