REPORREPORT
VIDEO&VISUALS
ARS ELECTRONICA
COMPANY: BARCO
LOCATION: LINZ, AUSTRIA
Ars Electronica, located in Linz, Austria, is a cultural institution projectors that together create a full 3D room from various
with a mission to explore the implications of modern innova- projecting angles on screens measuring 16 x 9 meters. Barco’s
tions and technology on art and society. As the city of Linz was optimisations for the projector include electronic blending,
appointed Culture Capital of Europe for 2009, this gave them colour and brightness equalisation across multiple channels, and
the impetus to upgrade their facilities with impressive digital image warping for correct projection on curved surfaces. The
visualisation. This way, visitors could be immersed completely in ‘Deep Space’ room immerses visitors in a wide variety of im-
technology, science and innovation. Ars Electronica named the ages, and challenges the way they normally look at the world.
project ‘Deep Space’. Benjamin Mayr, Lead of Creative Engineering explained: “Visi-
Ars Electronica and integrator Grothusen selected Barco. tors can see previously hidden details, revealed by perspectives
Their task was to create the engaging virtual reality space that that are impossible in reality. The spectrum of projects on
would fit the vision of Ars Electronica. “The visualisation we display in ‘Deep Space’ ranges from futuristic art to interactive
wanted had to be in line with the cutting-edge image of Ars storytelling. We visualise architecture, art and history as well as
Electronica,” explained Gerfried Stocker, Art Director at Ars images from outer space shot by state-of-the-art cameras.
Electronica, “We really wanted visitors to be stunned by the “Barco has specifically designed their projectors for heavy-duty
powerful imagery we had at our disposal, so we knew colour, 3D work and multi-channel setups. Combined with their cus-
brightness and resolution were paramount to create this expe- tom-built mechanical structures, this renders the system a tight,
rience. That’s why we chose Barco.” reliable unit. With Barco’s unequalled image quality, system
The ‘Deep Space’ installation at the Ars Electronica build- approach and fine attention to detail,”
ing comprises no less than eight 3D stereo, native 1080p HD
www.barco.com
EIFEL-STADL
COMPANY: CURVELED
LOCATION: NÜRBURGRING, GERMANY
With its new product curveLED arc the German company cur-
veLED GmbH based in Düsseldorf equipped a new experience
discotheque called “Eifel-Stadl” at the world-famous Nürbur-
gring. The installation of the curveLED ellipse was executed by
curveLED’s Austrian distributor Kraftwerk Living Technologies
GmbH. Fixed to an aluminum construction the whole ellipse
comes up with a pixel pitch of 40mm and the following dimen-
sions: 24.2 metres x 1.68 metres. (Learn more about curveLED
arc and the current curveLED installation project in London at ISE
2010 in Amsterdam.)
www.curveled.net
040 January / February 2010
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