with the scientific and historic tradition of the museum. In this way, role. In fact, this installation, in one of the most important Italian
a visit to the ‘emotional museum’ becomes an evocative, attractive museums, represents not only a unique example of integration
and enjoyable experience, even for young audiences, while it offers between spectacularisation, inside and out, but also of integration
the possibility of acquiring knowledge and culture. between various innovative technologies; touchless interactive
The spectacularisation represents an important moment in which technology and that of immersive maxi architectural projections in
the spectators’ curiosity is sparked and satisfied through playful multi-vision. Stark is a dynamic, Italian, multi-media company that
stimuli, involving them in an unusual and attractive manner; impor- specialises in all-encompassing, emotional communication and in
tant historic and / or artistic aspects of the figure and of the places the creation and production of visual and interactive technologies,
are presented in a fascinating and original format. In addition, the to make every event unique. A leader in architectural projectors
entire museum offers new topics, newsworthy for the communi- and in interactive technologies, it represents the evolution in the
cations media thanks to a large spectacularisation, created with field of entertainment, capable of bringing together visual and mu-
innovative, interactive and visual technologies, which constitute a sical performances, architecture and interactivity. Stark technolo-
very important and powerful attraction for the public and a new gies can boast field experience with the largest shows and events
range of younger visitors, not generally interested in the tradi- on an International level, real urban invasions that astonish, amaze
tional museum. This impact on the public is demonstrated by the and thrill the public. From San Siro to Istanbul, from the Bormio
number of visitors, which has increased by about 9,000 per month. World Championships to the Formula 1 Gran Prix in Dubai
In order to reach these objectives, it was not enough for Paolo and Montecarlo, from the Grand Place in Brussels to the Beijing
Buroni to count on his own creativity, but to draw from the most Olympics to the Pirelli skyscraper. Large architectural spaces,
innovative visual and interactive communications technologies skyscrapers, locations for events, museum installations, advertising
available. He had to design, create and develop a series of new, campaigns, fair grounds, historic city centres, are all potential set-
extremely innovative products like the StarkLibarry and the tings for evocative and thrilling artistic installations.
StarkFloor. The synergy between visual gesigner, Paolo Buroni, and
the producer of special Stark technologies played a fundamental
www.stark1200.com
January / February 2010 037
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