REPORREPORT
Lighthouse Technologies - Lord’s Cricket Ground
VIDEO&VISUALS
Image © Clare Skinner
Nedit Lumino for T-Mobile
Lighthouse Technologies for Leeds Festival
T-Mobile Headquarter in Bonn. The company is currently plan-
ning a new 190 square metre installation at the Onassis House of
Letters and Fine Arts in Athens in 2010. CurveLED takes a unique
approach in the use of double-sided LED strings that can be hung
from a connection unit and cut to any length to create any shape.
Intricate curves and waves of light are possible allowing new levels
of sophistication and creativity with 75% transparency.
Mesh display modules are entering the mature phase of their
development and supply cycle, with most of the established ‘big
name’ suppliers already offering product. In addition, several less
well-known but well established far eastern companies also pro-
vide reliable offerings and market competitiveness is forcing pricing
down, making this technology far more affordable than the modu- ing us to shape images around structures and into intricate forms,
lar block version. Elport (EU) distributes one such range branded even allowing the whole of a nightclub to become a ‘light box’.
under the LED Web name. Managing Director Lee Edwards Coupling these displays with powerful graphics engines such as the
outlines the benefits: “Transparent screens offer whole new op- Green Hippo Critter or e:cue’s own allows us to deliver sophisti-
portunities for application for lighting and set designers as they can cated and exciting visual effects as well as video sequences.”
effectively ‘disappear’ as light and smoke effects can pass through One of the greatest advances and applications of LED video dis-
them and objects and performers can be revealed behind them. plays within the entertainment sector is in its use as graphic back-
We offer flexible LED Web strips comprising LED point sources drops to live events. Powerful video processors, image manipula-
inside a flexible plastic tube, either as single strips or sheets that tors and graphic creation tools enable video content to be created,
can be moulded to objects. Cabinet LED is a 5mm pitch unit that simply, quickly and economically. Sian Sparkes at DisplayLED
can be used around circles and archways. This allows video and comments on the attractiveness of their new mesh display range:
graphic effects to be shaped into and around structures and turn “Our digiLED Flex product broke the mould and is one of the
them into light features.” most innovative products on the market today. Flexible, magnetic,
Philips iColor Flexis a similar concept, a flexible strand of large, lightweight and only a few millimetres thin, the applications for Flex
high-intensity, full-colour LED nodes with both indoor and out- are almost limitless in staging, events, TV studios, signage, advertis-
door ratings. Each strand consists of 50 individually addressable ing, theatre and opera houses and architectural application. It has
LED nodes, featuring dynamic integration of power, communica- recently been used on tour with Take That and at the Tokyo Motor
tion, and control. The flexible form factor accommodates two- Show. The digiLED Tile is one of the lightest and thinnest available
and three-dimensional configurations, while high light output af- in a range of pixel pitches from 6mm to 30mm, and is suitable for
fords long-distance viewing for architectural accent and perimeter a vast range of fixed and rental applications such as sports stadia,
lighting, large-scale signage, and building-covering video displays. music tours, outdoor advertising and architectural projects in crea-
This type of installation is as important in providing artistic effects tive applications such as curved displays or innovative set designs.”
as much as video. Used in conjunction with the Color Kinetics In terms of the business case, there has always been a disjoint
Light System Manager it can deliver stunning effects to 10,000 between application of the technology and the revenues gener-
LED nodes. Yan Guenancia, Halo’s Managing Director has used ated. Several high profile display networks have been tested for
this and other systems: “Our work in fixed and rental entertain- advertising installations, however aside from one or two instances
ment markets requires sophisticated visual effect products that they have not yet been justified. We are beginning to see some
are flexible, easy to assemble and disassemble. We have deployed billboard networks appear at railway stations and prime shopping
the Philips system as well as the Traxon LED mesh displays allow- locations. In the entertainment world, there is no proven business
032 January / February 2010
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