Nedit Lumino for T-Mobile
Sales Director explains their popularity: “It is only with an LED need for rear access. Although the additional electronic boxes still
screen that a stadium becomes a huge living room where thou- have to be positioned somewhere they can be placed in more ac-
sands of spectators sitting together share emotions and enjoy the cessible locations and connected to the display via copper or fibre
event on the largest possible television. This may not be a good cables tens of metres away.
investment for a stadium if you look at the immediate and direct Mesh displays are more flexible, comprising LEDs that are sup-
return but it certainly is an excellent investment if you consider ported on semi-rigid frames or even as separate hanging strips;
how many more people can be attracted to the venue and the consequently they can be mounted on curved structures to go
new type of experience the audience receives. Basically a modern around corners or built as custom shapes. They can be attached
stadium, not necessarily as big and well recognised as the San Siro, to much less solid structures without special reinforcement and
cannot do without a high quality LED screen.” Modular displays of mounted at any desired orientation and are typically 60-65%
this type are rugged but bulky and extremely heavy; a display con- transparent. We are starting to see whole buildings being covered
ditioned for outdoor mounting with full IP65 rating in a metal case with this type of display to convert the full facia into an electronic
weighs in at around 30 to 35kg per square metre which requires screen, whilst barely affecting its internal operation. A good
extensive structural support and considerable space to install, on example is the Electrabel cooling tower in Drogenbos, Brussels,
average requiring around 300mm in from of the fixing surface. which has been turned from an uninspiring eyesore into a major
Coupled with that, access is often an issue: integrating all electron- marketing asset that engages with the community. Using an instal-
ics and power supplies within metal cases that are exposed to lation of Element Labs’ VersaTUBES combined with an effective
temperature and environmental extremes is fraught with prob- promotion has given Electrabel beneficial coverage and commu-
lems. To gain access to a module for repair or maintenance usually nity involvement that would be hard and costly to achieve through
requires additional space behind, although some front-accessible conventional advertising. Displays are being installed in floors and
panels are available to enable slimmer mounting capability. And by ceilings and in smaller, tighter spaces around other features turning
their nature, this type of display is usually mounted in inaccessible whole areas into video screens. Carl Rijsbrack, Director Product
locations. & Solutions Management at Barco: “The further development
An alternative is the new generation of semi-transparent, mesh of creative and modular LED makes it possible to go further and
displays. These effectively remove most of the electronic hard- use these architectural designs for more than lighting purposes.
ware from the modules, relocating them some distance away and Thanks to this evolution, façades can also be seen as advertis-
leaving just the LED light transmitters on a plastic matrix. The ing space, buildings can be transformed into real city landmarks,
advantages are considerable: weight of the display itself falls to streets can be transformed in entertainment venues.” Another
around 8kg per square metre, mounting depth to 75mm and no typical example is the Nedit Lumino installed on the façade of the
January / February 2010 031
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