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FEATURE
Sweet Smell of Success
O
NLINE FRA GRA NCE sellers all face a similar, if products overall. Th ere is no minimum order, and in addition
obvious, challenge. However, this has not stopped to the company’s wholesale discount program, Scentimental
Kendra Morgan of Scentimental Gift s, Etc. from Gift s even sells to individuals. Free dropshipping is off ered,
building a thriving web based wholesale business. “Naturally, and for those just starting out in their own business, the com-
you can’t smell things though the Internet,” pany even does product labeling. Among
she says. “But we are able to off er bett er pric- the company’s most popular scents is
ing because we are not open to the public. lavender, according to Morgan. Ocean
We’re strictly Internet. We buy in bulk, so breeze, strawberry and lemon are also
we have very litt le overhead. We’re able to very popular, but Morgan explains that it’s
keep our prices low.” important, given the nature of an online
Scentimental Gift s, Etc., now repre- fragrance business, to maintain quality
sented via the website,
scentdeals.com, control over the scented product.
began as a small eBay enterprise launched “I spend a lot of time with diff erent
by Morgan while at home, pregnant with manufacturers, trying to make sure that
her son, in the fall of 2006. Initially selling the scent is true to the smell,” she says.
used baby clothes, she then began making “Strawberry needs to smell like straw-
her own scented beads; aft er fi lling up her berry. A lot of times, when you get the
closet with them over the course of a year, same scent from diff erent companies,
she decided that selling them online might they all smell diff erent. So we try to
be a more productive alternative to going make our scents as true to the original
back to work. Prett y soon, what started out as possible.”
as a small side project, carried out while on
bed rest, transformed into something much bigger. For more information:
Morgan kept investing more and more in her burgeoning SCENTIMENTAL GIFTS, ETC.
business, adding scents as she went. She also expanded her Tel.: 904-259-5436
product line to include candles, fragrant oils, potpourri and Email:
info@scentdeals.com
more. Within a mere six months, the opera- Website:
www.scentdeals.com
tion had outgrown simply working out of
the house off an eBay account. “Rather
than paying someone to build a web-
site for me,” she explains, “I taught myself
HTML code, and I built the website.
Later, I learned even more code, and
back in June, we launched a new
website,
scentdeals.com.”
Selling through scentdeals.
com, Scentimental Gift s, Etc.
now boasts more than 500 fra-
grances and more than 5,000
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news
38 February 2010
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