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Tech Feature:
By Kevin Zimmerman
H
OW do you measure the success
of your company’s website?
Receiving reports on how many users clicked on the site is a fairly basic way. If the
site is set up for ecommerce, the number of sales generated through the site is
the simplest, most obvious measurement. Calculating how many visits were optimizing
successfully converted into sales takes a bit of math but is achievable. web pages.
But determining such potentially critical data as where your The leader
website’s page viewers are from, how much time they spend on in such on-site web
a particular page, even from what other Internet domain they analytics – not surprisingly
entered your site, is more complicated. Enter the booming – is Internet search company
business of web analytics, which Google, which formally intro-
collects, measures, analyzes duced Google Analytics (GA) in 2005.
and reports on such According to web technology analysis fi rm
information as a way W3Techs, of the various traffi c analysis tools
of understand- used by the top one million websites, 86.7 percent
ing and of those websites employ GA, as of January 4, 2010
(W3Techs updates its survey daily). GA’s percentage of
the web analytics market handily dwarfs that of its closest
competitor, StatCounter, at 5.3 percent.
Continued On 332 whwytriright
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