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FEATURE
whwytriright 26 Sunglasses Forecast
NEXT VIEW
20725 NE 16th Ave #A12, North Miami, FL 33179
Tel.: 305-249-4477 Fax: 305-249-4499
$48 per dozen (for rhinestone studded designs), D&G’s are
Email: nextview18@gmail.com
available in a number of colors and designs, from wraparounds
Website: www.nextviewnet.com
to more standard squarish and oval frames. Locs are considered
share of his business seems to come from cutt ing-edge designs.
the company’s “hardcore” sunglasses, and add some stylish
“Classic frames is the one area that’s been slow for us.”
fl ourishes to the basic black frame design; they’re priced at
Unfortunately for Miami based Next View (www.next-
$24 to $30 per dozen. All orders are subject to a 15 percent
viewnet.com), business overall has been slow, according to
discount for totals of $500 to $999, and a 20 percent discount
president, Sasson Joury. “We were hit very hard by the recession
for totals of $1,000 or more. “Traditionally our business slows
in 2009,” he says. “Business was down by nearly 50 percent. Th e
down around August, but last year we really fell off ,” Bowyer
majority of our product is sold to resort areas, and there was
notes. “But right now everything seems steady.”
very litt le action there for us over the past fi ve months.”
A positive outlook also abounds at Modesto,
As does Sun Fashion, Next View strives to stay abreast
California based Sun Fashion Wholesale Sunglasses
of the latest fashion trends, with an inventory that includes
(www.sunfashion.com), where president Artin Khatchadou-
such big names as RayBan, Versace, Gucci, Revor, Ralph Lau-
rian says, “Everything has been up for us.” He adds with a
ren, Cartier, Armani, Fendi, Polo Jeans, X-Flame, Chopper
sardonic laugh, however, that, “We’ve only been in business
and Polarize. Th e company also distributes reading glasses,
since 2007 though, so we really started from nothing.” As
optical frames and related optical accessories, and can add
a direct importer and wholesaler, Sun Fashion maintains
customer logos to some of their products. Joury says that
its own quality control team in China, as well as a market
both metal and plastic are the preferred materials, and echoes
research team tracking sales and trends across the U.S.
other observers when he predicts that the move to mid-sized
“Sunglasses are very much about fashion,” Khatchadourian
frames will continue throughout the year.
declares, “and fashion is always moving. It’s imperative that
we fi nd the right style in the right category, with the right
FOREVER TRENDY
colors all the time.” P. O. Box 10, Alpharetta, GA 30009
How does Sun Fashion continue to accomplish all
Toll Free: 888-708-4582 Tel.: 678-770-6145
Website: www.urbanoutfi tsdiscount.com
that? “Trade secret,” he laughs. Th e company off ers a range
of sunwear products, including styles from D&G, Locs, and
Noting the (mostly) positive predictions for the national
Khan, as well as a number of other styles, including Tatt oo,
economy as 2010 develops, Joury says, “We are very hopeful
which features skulls, dragons, tigers, and other such ink
that business will be good this year. We’re planning on doing
shop favorite images on the frames, and a number of retro
anything and everything we can to see that it improves.” As part
designs. Khatchadourian notes that Sun Fashion has designed
of that eff ort, Next View plans on revamping its website soon to
and patented a drawer style display box that he claims can
bett er refl ect the new styles that are coming in this year.
greatly increase sales. Its sunglasses are, therefore, available
Although sunglasses are but a small part of Forever
by the dozen in either a standard box, or for an additional $2
Trendy’s business, owner, Tokunboh Oyenuga, says the
per dozen, the drawer box.
category has done well over the past 12 months. Th e com-
Most of Sun Fashion’s inventory is priced in the $20 to $30
pany (www.urbanoutfi tsdiscount.com) off ers a wide range
per dozen range, with one dozen sunglasses sent free with an
of products, including clothing, accessories, shoes, “and
additional 11-dozen purchased. Free shipping is also off ered on
everything else to make it a one-stop fashion store,” she
orders of over $350. Again, Khatchadourian emphasizes, the lion’s
says. Forever Trendy features a number of sunglass designs,
“inspired by” famous designers, including Louis Vuitt on,
SUN FASHION WHOLESALE SUNGLASSES
Roberto Cavalli, Dior, Chanel, Prada, and Gucci, as well as
5225 Pentecost Dr., Suite 10, Modesto, CA 95355
Toll Free: 866-263-2323
more generic designs, with most priced at $6.99 to $10.99
Tel.: 209-527-0100 Fax: 209-554-0340
each. “It’s defi nitely a part of our business that moves,”
Email: artin@sunfashion.com
Website: www.sunfashion.com
Oyenuga says.
Find other great ideas for running your business at: www.wholesalecentral.com/wholesale–news
28 February 2010
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