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whwytriright 14 Social Media 101
What We’ve Learned
objective before determining which is best for you. Fan Pages
Social media seems to be here to stay. It most certainly will
are best for pushing brands and for ecommerce sites that
evolve and change as time goes on, but you can be sure that in
can commit to posting at least once per week. Consider a
one form or another, this new media will continue much like
Facebook Group if you want a more personal touch, and if
TV or radio were when they began, the power it harnesses for
you cannot commit to posting at least once per week.
those who use it will shine through. Th is new medium will
Integrating social media into your site is easy. Th ere are
bring awareness to your product or brand, and help you build
sites that provide the code and icons to simply paste into your
a stronger relationship with your customers, which may lead
web structure. Once you utilize social media, make sure you
to greater sales and future growth for your business.
display it on your site to let customers know where to fi nd
Having said that, keep in mind that social media can
you. Remember, social media is a tool that can push your
be time consuming, and integrating a social marketing cam-
business and brand forward. Plan carefully and choose wisely.
paign into your business should not be taken lightly. Proper
Like those that harnessed the power of TV and radio, social
planning and implementation is critical to your success. You
media adopters will see the benefi ts with time.
may even want to consider hiring an expert to handle it for
you. Th is will largely depend on your needs, budget, and
Eric Leuenberger is an ecommerce conversion marketing
time you have to allocate your own resources to gett ing the
expert and author of a leading Ecommerce Optimization blog,
www.Th eEcommerce
Expert.com. He coaches store owners using
job done in-house.
his online coaching system, Ecommerce Amplifi er (www.Ecommerce-
When it comes to Facebook and the choice between
Amplifi er.com), teaching them how to increase website sales using his
creating a Fan Page or a Group, you’ll want to consider your
proven six step process. He can be contacted at 1-866-602-2673.
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news
16 February 2010
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