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whwytriright 12 Social Media 101
already got a Group page set up.
seem unnecessary and time consuming. Research has shown,
however, that ecommerce retailers are reaping the benefi ts
Until you have an adequate number of fans, you’ll be
posting a lot.
of social media (i.e., off ering bett er customer service and
increased sales), therefore, it pays to utilize it. Not everyone
A dismal Fan Page linked to your site can hurt your inbound is social media savvy, nor do they have the time, which is
links in SEO.
why many companies hire social media consultants to help
them with their campaigns.
Facebook Group Page
Facebook Group pages are easy to create and slightly more
Do you need a social media
personal than a Fan Page. Since it is not a constantly fed
consultant, or should you do
profi le like page, you do not need to post as oft en.
your own social media work?
Facebook Group Pros
Can be more intimate; people see who created the group.
When to hire a social
Still allows for pictures, photos, videos, events, etc. to
media consultant:
be posted.
If you really do not have the time to commit to social
Allows for emails to be sent to all group members.
media sites.
Pre-dates Fan Pages; more familiarity among early adopters of If you don’t have the time to learn social media sites.
Facebook.
If you don’t consider yourself a strong writer, and/or
interactive with your audience.
Facebook Group Cons
If you want to launch a large social media campaign and need
Visitors must visit your group page for updates.
experts to help get things off the ground.
Does not allow applications to be added to the group page.
If you tend to defer project work to experts, rather than
Offers visibility.
attempt to try it yourself.
Will automatically post related groups to your group page,
whether you want them or not.
When to do your own
Cannot be linked to your site via widget(s).
social media work:
If you are familiar with social media sites like YouTube, Twitter,
Th e Verdict? Consider a Facebook Fan Page if you want to
LinkedIn or Facebook, and use them on a personal basis.
keep your fans up-to-date on the goings-on of your site. Con-
sider a Group if you have a niche within your site about which If you are a quick learner and tech savvy.
people might want to create conversations.
If you are planning a small campaign with only one or two
social media sites.
Should You Hire a Social
If you have content ready to post on a blog or Twitter,
Media Consultant?
Facebook, etc.
With the hundreds of social media sites or applications avail-
able, it’s easy to get overwhelmed. When you are already try- Note: Social media consultants tend to pay per project or
ing to keep your ecommerce business afl oat, social media can per hour, depending on their rates and availability.
Continued On 16 whwytriright
14 February 2010
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