Go Back to www.WebWholesalerMagazine.com
WEB PROFITS
whwytriright 10 Social Media 101
etc.). YouTube is a service that enables you to produce video greater your brand awareness will be. You can display your
content to the masses, possibly to demonstrate the use of social media links either in a self-created sidebar module
your product. Th e power and uniqueness of each application or by using sites like Lijit (www.lijit.com). Lijit is similar to
provides pros and cons. Because Facebook has a litt le more of ShareTh is; however, rather than pushing people out to social
a learning curve to it, and because it has a number of options networking sites, Lijit pulls them into your other sites.
to choose from, I’ll briefl y touch on that below.
Facebook Fan Page or Group?
Simple Tricks to Make Your Site
A question that oft en gets asked when it comes to Facebook
More Social Media Friendly
is: should you build a Facebook Group Page or a Fan Page? It
Whether or not you’re on social media platforms, odds is a good question, and the answer depends mostly on what
are, your customers are. Th ey’re sharing your URL with your plans are for your site. I’ve broken down the pros and
their friends on sites like Facebook, Twitt er, LinkedIn or cons of both a fan page versus a group page.
MySpace. If you want to engage in social media marketing,
you’ll want to be sure to have a social media presence on
your ecommerce site.
Facebook Fan Page
Facebook Fan Pages are a great option for brands, including
ecommerce sites that plan on posting information at least
Social Media Sharing
once a week.
Th ere are dozens of sites you can visit that will provide
embeddable code to create social networking icons on
Facebook Fan Page Pros:
your site. Th ese icons make it easy for visitors to share what
Looks polished; closely resembles an individual profi le page.
they like about your site with their social media friends
and followers. Can include videos, photos, links, events, etc.
One site worth checking out is ShareTh is (htt p://share-
Can be fed into “fans’” update stream, similar to an individual
this.com). ShareTh is is a tool you can install on your site that
profi le update.
makes it easier for visitors to share with their network. You’ve
probably seen some form of ShareTh is on news sites. Th ere Can be given a customized URL similar to an
are typically several icons spread out in a horizontal line or
individual profi le.
grouped together under a header of “Share.” Installing this
Hides the name and address of the page creator.
tool allows your visitors to easily spread the word via social
networking sites about a page or website of yours that they Offers options to add applications such as a Twitter feed.
like. Add this (htt p://www.addthis.com/bookmark.php)
Includes a “wall” similar to individual profi les that people can
is very similar to ShareTh is. Both require site registration
post comments on.
and some publisher information, but are easy to use and do
basically the same thing. Can be paired with a Facebook Fan Page Widget on your site.
Show Off Your Social Media Presence Facebook Fan Page Cons:
If you’re on several social networking sites, it behooves you
More diffi cult to manage conversations between fans.
to display that affi liation somewhere on your site. For the
consummate online shopper, these links show you’re not just Conversations are on display for the public to see.
an ecommerce beginner. Th e more social media sites you
Unable to convert Facebook Groups to Fan Pages if you’ve
partake in the more web-knowledgeable you appear and the
Continued On 14 whwytriright
12 February 2010
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68