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WEB PROFITS
The Magazine for Online Wholesale Buyers
®
The Offi cial Publication of
WHOLESALECENTRAL.com &
WebWholesaler is available online at
Webwholesalermagazine.com
PUBLISHER
by Eric Leuenberger Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com
CONTRIBUTING EDITORS
Ron Derven
Eric Leuenberger
Kevin Zimmerman
Brian Solomon
EDITOR
Ronald A. Fisher
101
203-748-2050 ext.107
raf@sumnercom.com
Nat’l Trade Associations
PRODUCTION
Robert Siel, Director
203-748-2050 ext.103
robs@sumnercom.com
Tracy Parisi
203-748-2050 ext.114
tracy@sumnercom.com
Keri Hanson
O
NCE THOUGHT to be a passing fad, and still relatively new, social media
203-748-2050 ext.120
has taken a fi rm hold and warrants att ention in many retailers’ online mar-
keri@sumnercom.com
Linda Kondrat
keting eff orts. You can’t avoid it. No matt er where you turn, it seems you 203-748-2050 ext.123
lindak@sumnercom.com
hear terms like, “fan page,” “followers,” “tweet,” “re-tweet,” “blog,” and more. With all
the social media hype, many are questioning what social media actually is, and how
CIRCULATION DIRECTOR
Brandee Carl-Werner
they can use it to move their business forward.
203-748-2050 ext.127
brandee@sumnercom.com
Th is article will provide some strategies for making your site more social media
PUBLISHING OFFICES
friendly, touch upon diff erences between options presented by major social media
SUMNERCOMMUNICATIONS, Inc.
outlets, and answer the question of whether you should do it yourself or hire a social
24 Stony Hill Road
Bethel, CT 06801-1166
media consultant to do it for you. Social media can be time consuming, but when
Phone: (203) 748-2050
Fax: (203) 748-5932
implemented correctly, it can add a level to your business that helps build brand loyalty Email: brandee@sumnercom.com
Web: www.webwholesalermagazine.com
and awareness, which in turn boost your bott om line.
SUBSCRIPTION INFO
• United States subscriptions $39
What is Social Media?
• Canadian subscriptions $50 U.S. Funds
• Available online @
Wikipedia defi nes social media as: www.webwholesalermagazine.com
“Media designed to be disseminated through social interaction, created using highly Web Wholesaler
®
is published monthly by:
accessible and scalable publishing techniques. Social media uses Internet and
SUMNERCOMMUNICATIONS, Inc.
24 Stony Hill Road,
web based technologies to transform broadcast media monologues (one to many) Bethel, CT 06801,
into social media dialogues (many to many). It supports the democratization of
Tel: (203) 748-2050
knowledge and information, transforming people from content consumers into
Send all inquiries, letters, and
submissions to above address.
content producers.”
Entire contents are copyright 2009 by
In short, social media is a group of Internet based applications that utilize new web
SUMNERCOMMUNICATIONS, Inc.
concepts to promote user-generated content.
Web Wholesaler
®

(USPS 19-716) Periodical Postage paid at
Examples of some of the major social media applications are Twitt er, Facebook,
Bethel, CT and at additional mailing offi ces.
and YouTube. Twitt er can be seen as a “micro blog” service that enables you to post
POSTMASTER:
Send address changes to:
short messages of up to 140 characters that feed in real time to your followers. Facebook
Web Wholesaler
®
,
is more of a publishing platform which enables you to create a page that integrates
24 Stony Hill Rd., Bethel, CT 06801.
Publisher reserves the right to refuse any
multiple media options into one (i.e. discussion boards, blogs, photos, shopping carts, advertising, editorial or manuscripts that
publisher deems inappropriate.
© 2010 SUMNERCOMMUNICATIONS, Inc.
Continued On 12 www.sumnercom.com whwytriright
10 February 2010
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