Advertising/Marketing/Media/Public Relations www.mediaweekme.com Issue 0055 24 January 2010
DUBAI PR AT THE NEXT DUBAI COMES
ITS BEST GENERATION UNDER FIRE!
How Barclays Could these How international
Dubai Tennis electronic devices media circled on
Championships be the future of Dubai, and what the
reaches a global content delivery and emirate will have
audience publishing? learned from it
p12 p13 p16
Who’s got the X Factor?
‘Intrapreneurship’ could be the key to success for agencies and media owners in 2010
GLOBAL: The year ahead could be a bat- The backwash from this news was adadvertisers continue to target their
tle between monolithic media and those then met by a tsunami caused by a Brit- coconsumers in the same ways that they
with a few tricks up their sleeves, accord- ish media veteran, Greg Hadfield - a long hahave for the last 20 years, they will con-
ing to industry heavyweights. time staffer at ‘consolidated corporate’ tinue to swim against the tide of media
“[In the Middle East ] the truth is that the media owners in Europe. He told a con- fragmena tation.
chance for entrepreneurial businesses to sur- ference in London only a few days ago “While the internet is not the an-
pass ‘consolidated corporate’ businesses is he was quitting as head of digital devel- swswer to all the problems that [tradi-
highly unlikely - advertisers are too comfort- opment with Telegraph Media Group tiotional media owners] around the
ably set in their ways for us to see significant to join Cogapp, a leading but entrepre- wworld face, the truth is that the inter-
change” says Yousef Tuqan Tuqan (pictured, neurially driven digital agency. nenet offers the chance to define new
right), CEO of Flip Media. He adds: “I think He was making the move, he said, channels through which to engage
the real opportunity for entrepreneurship lies “Because I believe it is smaller compa- ththeir audience.”
within these established and ‘traditional’ me- nies such as Cogapp that are helping So the question still stands; is the future
dia brands capitalising on their content, their shape the future, rather than simply re- ofof media entrepreneurial, as outlined by
reputation, and their relationships with con- peating the mistakes of the past; that the Hadfield and projected by CNN’s recent
sumers and advertisers.” most exciting innovations will continue mmoves? Yousef isn’t going to dispute it.
Yet CNN recently brought entrepreneur- to emerge from remarkable individuals He added: “In the basement of most me-
ial, edgier entertainment content (Vice’s working alone or in small groups, not didia organisations lies a ‘Project X, w’ ithin
VBS.TV and Sub Pop Records) from out- from monolithic media”. wwhich media owners are trying to make
side the organisation to satisfy consumers’ Warming to his theme, Yousef, said: sesense of this fast-changing world”.
demands for fresh entertainment. It is clear “The media has changed and so too Could we be seeing the advent of
there is a growing appetite for innovative people’s interaction with all forms of me- ththe ‘intrapreneurial’ age chasing the
content to capture audiences. dia. So long as media owners and their X X factor?
Chinese censorship: Clinton speaks out
GLOBAL: US Secretary of State Hillary Clinton (pictured, networks can be an attack on all,” Clinton said. “By rein-
left) has spoken out on media censorship, with the Google- forcing that message, we can create norms of behaviour
China dispute playing a pivotal role in her thinking. among states and encourage respect
Speaking at the Newseum in Washington DC on for the global networked commons. A
21 January, Clinton said: “Google’s review of its new information curtain is descend-
business operations in China has attracted a great ing across much of the world.” She also
deal of interest”. reportedly likened growing internet-
Clinton asked Chinese authorities to conduct a thor- curbs to a ‘modern equivalent of the
ough investigation of the cyber intrusions that led Goog- Berlin Wall.’
le to threaten to shut down its search operations in China “We stand for a single internet where
after repeated attacks on its internal network. all of humanity has equal access to
“In an interconnected world, an attack on one nation’s knowledge and ideas,” she added.
BECAUSE MEN NEED STIMULATION
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