He’s one of classical music’s greatest
success stories. Described as ‘a hero
a
in China and a box-offi ce wonder in the
West’ by The Observer, Lang Lang’s talent
has taken him come from humble Manchurian
Pi
origins, sacrifi cing everything to become the
global superstar and China’s prized
cultural export.
A
classical music phenomenon who has
provoked the adulation normally as-
sociated with a rock star, Lang Lang at
the age of 26 years of age has already
secured endorsements by Audi, Rolex
and now Adidas who have branded their runners
with a black and gold embossed autograph. With a
concert schedule that sees him perform over 300
concerts a year, Lang Lang has played in all the
great concert halls of the world. He performed to
an overwhelming audience of 35 million at the
opening of the Beijing Olympics in 2008, can
boast a host of award-winning recordings
with some of the world’s great orchestras
and conductors including the Vienna
Philharmonic / Zubin Mehta, Orchestra
of the Mariinsky Theatre / Valery
Gergiev and Orchestre de Paris
/ Christoph Eschenbach. With
accolades from critics and
industry experts alike Lang
Lang has well and truly
reached the vertiginous
heights of celebrity.
The People’s
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