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Brief
Initially branded as ENT News with a
worldwide distribution and reputation within
the fields of Ear Nose & Throat and
Audiology. We were to create a new logo to
incorporate audiology along with a new
masthead.
Solution
It was important to keep the existing identity
of ENT News and to include audiology
without it appearing as just a simple addition.
By keeping the ENT News brand font we
incorporated a new font for audiology in
order to enhance the existing logo.
The front cover is kept simple and clutter free
by keeping the content information to the right
of the logo in a soft transparent box.
The balance has certainly been met with this
new logo without losing the already highly
recognised identity.
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