clusive
Ex
London Taxi “Made i
By Emmanuel Haddad, a French Jounalist’s perspective ©
London Taxis are as emblematic as On the metal, it is written London Taxis
bowler hats and the Queen Elizabeth.
, Q W H U Q D W L R Q D O $ % U L W L V K F D U L Q 6 K D Q J K D w
But recently, these extracts of British
? What we discover is not a clandestine
culture are beginning to cross
F R S \ R I W K H D X W K H Q W L F ¶ E O D F N F D E · E X W W K H
Chinese rickshaws in the maze
print of a new international strategy of the
of Shanghaï. A singular meeting
% U L W L V K F R P S D Q \ : K L O H Y L V L W L Q J W K H I D F W R U \
between British excellency and
Z H U H D O L V H G L W Q R W R Q O \ À W V W R W K H G H P D Q G
Chinese workaholics.
of quality, but also to the passion for
precision that the elegant main body of the
TX4 requires. This presence of the most
In the lush green suburbs of Shanghai, we
I D P R X V % U L W L V K F D E L Q & K L Q H V H I D F W R U L H V
enter a sprawling factory, without expecting
W R À Q G D Q \ S U L Q W R I ( Q J O L V K L Q G X V W U L D O
may surprise. Worst, the odd alliance may
S D W U L P R Q \ % X W E H W Z H H Q W K H D V V H P E O \
G L V D S S R L Q W W K H P R U H Q D W L R Q D O L V W V Z K \ Q R W
French are not always delighted to see that
line of the Shanghaï Maple factory, young
& K L Q H V H Z R U N H U V D U H À [ L Q J W K H D F U R Q \ P R Q
their wine is exported worldwide no ?), but
W K H W R S R I D Q X Q X D V D O F D U R I F P K L J K
the operation that aims to give the distinctive
¶ E O D F N F D E · D J U H D W H U S U H V H Q F H R X W V L G H L W V
namesake city is both economically safe
D Q G Q H F H V V D U \ : K D W F R X O G W K H % U L W L V K I H D U " U "
To see the meticulous workers of Shanghaï ang aï
Maple factory replace the english ones? sh o ? The The
answer is no. London Taxis International xis In ational
will continue to build nine out ten cabs used d nin ut ten cabs used cabs used
L Q % U L W D L Q D W D I D F W R U \ L Q & R Y H Q W U \ D F W R L Q & R Y H Q W U \ % X W W K H % X W W K H
% U L W L V K I D F W R U \ F R X O G Q · W J U R Z S U R G X F W L R Q F W R U O G Q · W J U R Z S U R G X F W L R Q O G Q · W J U R Z S U R G X F W L R Q
D W L W V V P D O O V F D O H K L J K F R V W S O D Q W 6 R L W D W V V P L J K F R V W S O D Q W 6 R L J K F R V W S O D Q W L W
turned to a partner and to China as a tu nd to Chinnd to C
Septemb
a as
way to drive overseas expansion. Geely exe ans
+ R O G L Q J V W K H À R O G U V W S U L Y D W H & K L Q H V H F R P S D Q \ V W S Y D W
L Q F D U E X L O G L Q J Q R Z S R V V H V V H V R I G L Q J Q R
W K H 0 D Q J D Q H V H % U R Q ] H + R O G L Q J Z K L F K 0 D Q D Q
R Z Q V / R Q G R Q 7 D [ L V , Q W H U Q D W L R Q D O / 7 , 7 K H
D P E L W L R X V M R L Q W Y H Q W X U H ´ % U L W D Q Q L F V S O H Q G R U µ
is owned at 51% by Geely, and the LTI is
Q R Z ´ P D G H L Q & K L Q D µ L Q W K H 6 K D Q J K D w 0 D S O H
Company of Fengjing, in the suburb of
Shanghaï.
% U L W L V K W U D G L W L R Q Q D O L V W V F R X O G D O V R I H D U W R
O R V H W K H ¶ V S L U L W R I H [ F H O O H Q F \ · R I W K H E U D Q G
for a marketing deal without soul. Negative.
London Taxis International aims neither
W R F K D Q J H L W V Y D O X H V W R À W L Q W K H & K L Q H V H
market, nor to displace Chinese taxis in the
maze of Chinese megalopolis. In fact, black
cab prestige will be useful to the Chinese
company. It is a question of give and take.
) U R P R Q H K D Q G / 7 , E H Q H À W V I U R P * H H O \ · V
O R Z F R V W S U R G X F W L R Q ² D F K L Q H V H E O D F N
F D E F R V W … Z K H U H D V K L V ( Q J O L V K
Driver Yang Ling poses with a ‘black cab’, parked under
Shanghai’s symbol, the Oriental Pearl TV Tower
30
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