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Swayed by Emotions
or Ego in Investing?
Wise Up!
By Brooks C. Sackett, Contributing Writer

To invest successfully over a lifetime does not require
a stratospheric IQ, unusual business insights or inside information.
What’s needed is a sound intellectual framework for making
decisions and the ability to keep emotions from corroding that
framework. You must supply the emotional discipline

.
— Warren Buffett
A
s heartless as it sounds, every financial collapse also shares in the blame their egos aside, by looking inward to
victim of investment fraud bears for his losses. understand how they think and decide,
some responsibility for his loss. The smart investors who see the and then by scrutinizing any solicitation
That’s a tough and seemingly insensitive wisdom in these blunt conclusions are fiercely and objectively.
judgment. Nevertheless, it’s true. In the the only ones who stand a good chance If you want to improve your invest-
same way every victim of market bubbles of avoiding future investment failures. ment performance, look to yourself first
and investment speculation that end in a They protect themselves by putting and foremost. Thinking about the way
26 . Signals . The Spokane Club magazine . January 2010
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