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2010 DIRECTORY OF WHOLESALERS
SEE PSEE PGS
444 4 -97
New Products ............... 22
Kisok Korner ................. 34
Company Line ...............40
Janunuarary 2010
America’s Source for Wholesale Merchandise VOLUME 2E 21, NO. 2
T
he global recession that nesses shift models. Basi-
offi cially began late in 2007, cally, we have gained many
the worst since the Great customers who were not
Depression, is fi nally loosening previously buying off-price.
its ugly grip on the economy. They have had to shift
In recent interviews with key their models to survive
wholesalers, the overwhelming this market. These compa-
verdict was that 2010 looks nies will layer in off-price
strong for independent retailers, so that they can continue
wholesalers, distributors and to offer quality brand name
closeout buyers. Although most merchandise. But they need
of those interviewed were uncer- to be able to buy and sell it
tain if Washington, D.C. policy- for a lower cost than they were customers and their buying habits.
makers had the wherewithal to used to.” Although buyers are weary of this
fi x the wounded economy, what Sperow is quite aware of a recession like everyone else, she said
they were absolutely certain of positive turn in the economy, that they need to begin buying earlier
was the direction of their own but her optimism for 2010 centers in the cycle. “Many customers wait to
companies and the outlook for on what her company has done a more in-season point to buy, rather
their customers. to position itself for the year than stocking up at the beginning of
Lisa Sperow, company founder ahead: “We are optimistic for the season. We will see merchandise
and president, Overstock Avenue, our growth,” said the president, tighter this year than it has been in the
Charlotte, NC, explained that 2009 “because we are adding new past, so we on the wholesale side will
was a great year for her company, product lines, we have added a stock up now. We would encourage our
and 2010 looks good as well. “We new website, and new programs retail customers to do the same. Get
are in a big growth phase right for our customers.” Sperow’s merchandise early.”
now, and have seen a lot of busi- greatest concern is about her Sperow suggested — cont’d pg. 100
T
he 3D Belt Company started with new lines, including Silver Strike
producing its, “Authentic Cowboy jewelry, Badger leather products,
COMPANY Tough,” line of Western products Sentry leather products, and an
SPOTLIGHT in a 10 by 30 foot building in exciting new line of personal
3D MOVES
Schulenburg, Texas in 1988. care fragrance products, aptly
Twenty-two years later, the called, Angel Ranch.
company is still in Schulen- 3D Belt senior VP of sales
BEYOND
burg, but now its offi ces, ware- and marketing, Tony Brock,
house and distribution center said that the company was orig-
are housed in a 150,000 square-foot inally founded by three members
BELTS
facility, and its top quality line of of the Dees family: Steve Dees, his
Western products has been enhanced brother, Jeff, and — cont’d pg. 98
Your dir direcect onlt online rine resource tce to o over 650 650,000 p prododucuctsts!
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