Analysis update
Gartner unveils
IT market clock to
rebalance IT priorities
artner, Inc has developed the The IT Market Clock is complementary to The IT market clock uses a clock-face
G
IT Market Clock, a decision Gartner Hype Cycles. While Gartner Hype metaphor to represent relative market time
framework to assist IT and Cycles follow the progress of technologies and how technology assets are positioned
business leaders evaluate from their first appearance to mainstream based on their progress through their market
and prioritise their IT invest - maturity, the IT Market Clock highlights the life cycles and commoditisation levels. A
ment and divestment activities throughout
the entire asset life cycle. “IT is no longer a
set of emerging capabilities and markets,
but a maturing business tool and must be
“
The IT market clock uses a clock-face metaphor to represent relative
market time and how technology assets are positioned based on their
managed as such,” said Brian Gammage,
progress through their market life cycles and commoditisation levels.”
vice president and Gartner fellow. “Every IT
product and service has a finite useful life
and must eventually be retired or replaced. progress of IT products and services from symbol used for each asset also demonstrates
Correct timing of retirement, replacement the time they first become viable to deploy the time it will take for each asset to transition
and reinvestment is critical.” Gammage and use, to the time when they must be into the next of the four market life phases:
introduced the IT Market Clock and examined retired. The Gartner Hype Cycle supports
how it supports strategic investment and ‘technology hunting’ decisions, while the IT Advantage: From 12:00 to 3:00, during
divestment decisions during the recent Market Clock supports ‘farming’ decisions which time the market typically moves
Gartner Symposium/ITxpo 2009. for assets already in use. from an emerging to adolescent status. >>
48
MANUFACTURING
&LOGISTICSIT December 2009
www.logisticsit.com
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