Analysis update
“After having conducted a study among accuracy above 99.5 per cent resulted.
Eren Holding other clothing retailers, such as Boboli
Eren Holding is a diversified conglomerate and Throttleman, two end users of the Reno GmbH, one of Europe's largest shoe
that manufactures and distributes high- Tagsys RFID system, we decided to go for companies, is based in Germany and
end garments, with such prestigious the same solution,” said Mathieu Pradier, operates more than 700 stores in 15
brand names as Lacoste, Burberry, VP operations at Serge Blanco. “We found countries. Parent Hamm-Reno-Group
Calvin Klein, Coach and Blank. It operates the TAGSYS solutions to be the most GmbH 7 Co KG (HR Group) has over
88 dedicated fashion retail stores through - complete, most mature and easiest to 1700 outlets across Europe. It will embed
out Turkey, and manufactures and integrate with our existing processes.” RFID in shoes sold at hundreds of stores.
distributes close to two million garments Checkpoint Systems provides the RFID
per year. Eren Holding had a need to tags, including wafer-thin RFID chips
enhance its supply chain traceability Bhima & Brothers Jewellers designed especially for shoes from its
process and reduce inventory control/ Indian jewellery retailer Bhima & Brothers Asian production facilities. In addition, it
labour costs, so it approached System Jewellers is tracking high-value inventory, will supply systems that allow check-out
supplier Alien Technology, which has providing customers with immediate clerks to deactivate tagged shoes. Reno
completed five similar projects in Europe information regarding its jewellery, with an will curb theft. Reno has been using RFID
to date, and local systems integrator HF RFID system deployed in February technology to track product shipments
STS for a complete hardware and Oracle 2009 by MphasiS at one of its five stores from its factories to its stores for several
based software solution. STS provided and using Assa Abloy tags and Feig and years and tracking individual products is
a complete Oracle-based software Brooks Automation interrogators. Inventory the logical next step.
solution, which provides complete now takes not 36 man-hours but one.
traceability of the tagged articles from Time to complete a sales transaction
the point of manufacture to inventory dropped from 6 to 8 eight minutes to less
control at the retail level. than one. An impressive 100 per cent
inventory accuracy and correct product
Ejder Altiparmak, director of brands at information to customers is achieved. At
Eren Holding explained: “In the past, it 10,000 items per store, inventory count
would take four dedicated personnel was restricted to only the most valuable
more than four hours to conduct a typical goods and an average total net gold
inventory control per store, but now after weight in the store. Now, full inventory is
the introduction of STS and Alien’s RFID easily carried out and sales people have
item level tagging solution, it takes only more quality time with customers.
two people about 20 minutes to conduct a
complete inventory check. This increased
control over what's on the shelf greatly Mitsukoshi and Hankyu Department
reduces out-of-stocks, which leads to Stores, New Blance, Reno
better sales turnover.” Mitsukoshi and Hankyu Department
Stores in Japan are RFID tagging
foot wear using NTT Comware middleware.
Serge Blanco An RFID demonstration conducted in
Tagsys, a global leader in item-level RFID a women’s shoe department proved
infrastructure, has deployed its complete it could improve the quality of service.
'RFID for Fashion' solution for French Mitsukoshi rolled out this system at its
retailer Serge Blanco to optimise its supply Nihonbashi Main Store, and Hankyu
chain and improve item level tracking from Department Stores began at its Umeda
factory, through distribution, to the Point Main Store women’s shoes section.
of Sale. With over one million items of Mitsukoshi has also undertaken a trial
clothing moving through the supply chain embedding RFID tags on Shiseido Damas, The Jewellery Store,
each year and a growing business, Serge cosmetics to create what the companies DeGrisogno
Blanco was determined to optimise its call the ‘department store of the future’. Damas stores and The Jewellery Store in
operating efficiency at its distribution the United Arab Emirates are using RFID
centre and retail stores. After considering New Balance sells nearly 40 million pairs on jewellery for security and tracking
enlarging its distribution centre and docks, of shoes a year. It has implemen ted an purposes. DeGrisogno in Switzerland is
Serge Blanco opted for the deployment of item-level RFID solution to track footwear doing the same with watches and
the Tagsys RFID solution. Serge Blanco from distribution centre to retail store using jewellery using Tagsys systems and
deployed the RFID solution early this year Checkpoint’s TrueVue, tags from Avery WinWatch and other watchmakers in
and plans to expand it over its entire retail Dennison and Motorola interrogators. Switzerland also tag parts and watches
network throughout 2010. Greater inventory visibility and item level with RFID. circlesolid
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MANUFACTURING
December 2009 &LOGISTICSIT
45
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