VOICE
technology
Success Story
Voxware helps
Somerfield
to increase
productivity and
reduce error levels
S
omerfield operates over a Pick-by-Line operation. The
Close cooperation
“We employ over 100 people,
800 stores across the solution would need to be ship to more than 220 Somerfield
UK with nine out of 10 integrated with Somerfield’s The project was an outstanding stores, and our operation is
located in town centre Infor (EXE) WMS package to example of close cooperation highly tuned for maximum
or neighbourhood locations. The operate in a real-time fashion. between Somerfield, Voxware, efficiency,” said Sue Stammers,
supermarket employs over 42,000 The Pick-by-Line solution was and Wincanton – which operates general manager of the Cardinal
colleagues and has more than 9 delivered by Voxware 3, the the large Somerfield distribution site. “Although we were already
million customer visits every week. configurable Voice software centres. One facility where Pick- achieving a high standard, the
product from Voxware. by-Line is in action is located at Voxware system has enabled our
The Voice story Cardinal Business Park near people to do even better. The
“We designed a way to significan- Huntingdon. overwhelming majority of our >>
Somerfield was a UK pioneer in tly improve worker productivity
Voice-directed logistics, having using Voxware 3, and we are
deployed Voxware software for achieving what we set out to do,”
store-picking operations back in said Hubbard. “We’ve been
2003. Under the leadership of Voxware customers for a long
“
Pick assignments are downloaded from the Infor WMS
in real time, and individual pick results are relayed back to
Infor as they occur. Workers are directed to place products
into specific locations, and all tasks are managed and
verified through Voxware’s Voice recognition software.”
Andrew Hubbard, head of time, and took advantage of this
distribution support & service, project to move to their latest
Somerfield monitored and software platform, Voxware 3,
reviewed the results being which is now integrated with our
produced by its Voxware system, Infor WMS and gives us the
and devised a way to extend the benefits of a packaged software
use of Voice to realise even product, openness, and flexibility
further benefits. for the future. Results have
beaten our business case, so we
Hubbard’s team created an are very pleased. Productivity is
ambitious plan for deploying up by a higher factor than what
Voice into Somerfield’s fresh we needed, and errors have
products area to Voice-enable been reduced to virtually nil.”
22
MANUFACTURING
&LOGISTICSIT December 2009
www.logisticsit.com
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