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Digital TV Europe Euro 50 > Leaders in broadband and pay-TV
November/December 2009
Bhavneet Singh
Managing director and executive vice president, emerging markets,
MTV Networks International
MTVNI has continued launching its portfolio
of channels in emerging markets, with an
emphasis on its new HD channel, and has
also launched a new multi-platform produc-
tion arm dedicated to emerging markets.
Age 35
Education Manchester Business School,
MBA Programme, MBA director’s list.
Highlights from the last year The contin-
ued growth of MTVNHD, the first interna-
tional music and kids HD service which
already reaches 21 countries worldwide and
is operated by the emerging markets group
on behalf of the network; the recent success
of our second MTV Africa Music Awards,
hosted by internationally renowned artist,
musician, writer and producer, Wyclef Jean,
which we held in October in Nairobi, Kenya
in front of an audience of 4,000 people; the
launches of MTV Impact, a dedicated events Goals for the next year My goals for the
and experiences division and Impact next 12 months are to continue building
Productions, a multi-platform content cre- scale with our brands across core markets
ation hub; and the addition of MTVNI’s and create greater depth and breadth
Indian businesses to the Emerging Markets through innovative and relevant diversifica-
remit, which spans localised MTV, tion across all relevant multimedia plat-
Nickelodeon and VH1 services alongside forms. All of this while ensuring that we
Colors, India’s leading Hindi general enter- meet our business objectives and keep the
tainment channel. Outside of MTVNI, was team moving in a positive direction
selected by the World Economic Forum to
join the Young Global Leaders, an initiative Likely breakthrough service or technology
that recognises young leaders for their pro- I would say HD. It’s still a relatively new
fessional accomplishments, both a humbling technology and there is still a lot of room to
and gratifying experience to be a part of. grow. Despite the economic downturn and
its effects on the broadcast industry, I think
Lessons learned from the downturn I think that with the digital switchover, viewers are
we’ve all learned lessons from the global becoming increasingly acquainted with HD
economic downturn, but perhaps the one technology and the number of people using
that resonates the most is the importance of HD hardware is growing as the technology
strong leadership in difficult times. Now becomes more popular and accessible.
more than ever before, there is a need to
engage and motivate rather than just direct. Favourite TV or film character Charlie
I also believe that flexibility is key and the Harper from Two and a Half Men.
ability to adapt – and by this, I mean both in
terms of navigating difficult situations but Life outside work I like to spend time away
also seizing and making the most of some- from work with my family. Other big pas-
times unexpected opportunities when they sions of mine are history – books, TV, films
arise. you name it, I’ll want it – and Pink Floyd!
Visit us at at www.digitaltveurope.net
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