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Digital TV Europe Euro 50 > Leaders in broadband and pay-TV
David Price and Sebastian Moeritz
Vice-president, MPEG Industry Forum & President, MPEG Industry Forum
David Price is an outstanding leader who worked hard to ensure the Sebastian Moeritz has been at the wheel of the MPEG Industry Forum
successful adoption of MPEG-4 AVC/H.264 as the next-generation for almost five years, a period that has seen the successful establish-
video compression standard across all media applications. ment of MPEG-4 AVC (H.264) as the undisputed heir to MPEG-2.
Age 56 Age 39
Education BSc, Cybernetics with Instrument Physics with Education Studies in Social Sciences and Economics.
Mathematics; Fellowship MBA, CIT
Job description As president of MPEG IF, he works to advocate the
Career path Initially an R&D engineer on the world’s first brain and adoption of standards through exchanging information and views on
body scanner project, moving on to work on multi-war head missiles issues that are relevant to digital media and broadband services.
then to management in Hughes Network Systems. Vice-president at
TV/COM and then vice-president at Harmonic. Highlights from the last year Our industry is now clearly in evolu-
tion mode after delivering a variety of exciting revolutions on the tech-
Highlights from the last year The industry is transforming itself and nology and service provision front over the past years.
the balance between the content originators and service operators is in
flux. This has meant that there is a greater uncertainty than ever Lessons learned from the downturn Besides the usual wisdom, cer-
before and technology has to be designed to face these uncertainties. tainly the fact that our industry needs to re-tune and grade its expecta-
tions going forward and focus on strengths and basics.
Lessons learned from the downturn That history repeats itself,
especially when ignored. Most important development of the last year Despite the tough cli-
mate, our industry displayed character with healthy competition and
Last year’s most important development TVs with three Ethernet constructive dialogue; the internet started to enter TVs in living rooms
ports and large hard drives built in, and set-top boxes with peer-to-peer and TV is now also increasingly valuable on mobile devices and PC.
torrent clients in them.
Goals for the next year Ensuring that if the goalpost moves, it moves
Goals for the next year Try to be able to forecast the future at least 12 to the better for our industry and growth of the digital economy.
Likely breakthrough service or technology Sophisticated address-
Likely breakthrough service or technology Products with UPnP able advertising; content provision with adequate product placements;
and DLNA capability. viewer/user-friendly media convergence in the home.
Favourite TV or film personality Norman Wisdom. Favourite film character Roy Hobbs in The Natural.
Life outside work My family, being by the sea, riding my motorbike. Life outside work Time with my family, following F1 and football.
Visit us at at www.digitaltveurope.net
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