p32-34,36-38,40-46,48 Euro50 NovDec09v4 9/11/09 14:22 Page 34
Euro 50 > Leaders in broadband and pay-TV Digital TV Europe
November/December 2009
Yves Padrines Vice-president, business development and general manager, NDS
Most important industry development of the last year An impor-
tant phenomenon is the ‘iPhone-effect’. The rising penetration of this
vertically integrated device has really electrified the communications
and media sectors – and helped to grow the market for mobile and
advanced services.
Goals for the next year In the context of hybrid TV and innovative
entertainment platforms NDS clearly aims to successfully deploy a num-
ber of advanced projects. This includes next-generation technology
infrastructures such as solutions for hybrid delivery, support for
advanced services such as HD, PVR, push content, VOD, progressive
download and catch-up TV, as well as a wealth of innovative and world-
leading applications and interactive services that reaffirm NDS’ place as
a global leader in pay-TV technology.
Likely breakthrough service or technology 2010 will see an increas-
ing number of digital TV and entertainment deployments, enabling
Having established the conditional access and interactive TV technology home networking services that rely on converged service gateways. NDS
giant’s German office in 2008, Yves Padrines has already helped has already launched home networking infrastructures and expects
change the German pay-TV landscape by providing new technology increasing demand from operators and consumers for such functionali-
choices for operators wanting to develop viable pay-TV businesses. ty. An important element will be the evolution of the entertainment
device, which will probably result in the powerful combination of a digital
Age 33 set-top box and home gateway that will be used to manage access to
content within the home and while on the move. 2010 will also be the
Education Masters degree from ICN Graduate Business School, with a year of CI Plus as the first removable interface technology for condition-
specialisation in finance. al access in Europe supported by more pay-TV providers, as this module
fulfils the security requirements. In the areas of content navigation,
Highlights from the last 12 months NDS won one of the world’s usability and user interface technologies, NDS expects operators to
largest cable operators, Kabel Deutschland, and consolidated relation- embrace advanced concepts such as NDS’ Snowflake user-interface
ships with many other German players, including Kabel BW, approach, with its revolutionary design already winning three industry
TeleColumbus and Primacom, that selected NDS middleware, PVR and awards. Mainly this is because today’s media consumer is far more
VOD solutions in addition to VideoGuard. IPTV operator Arcor selected demanding than those of previous generations. The technological
NDS’ smartcard-less VideoGuard solution. Sky Deutschland ended wide- sophistication of modern consumer electronics such as the iPhone has
spread piracy by migrating to NDS’ content security system and raised user expectations across the board, and every industry has to
deployed the latest version of MediaHighway middleware that enables a meet them. The user interface has become a key service component for
new Flash-based user interface and sets the company at the vanguard today’s consumer and with the ever growing number of content and
of pay-TV in Germany. Looking to Russia, IPTV and mobile providers services available from TV operators, usability, design and ease of
Comstar and Sistema chose a range of advanced solutions from NDS access to content and services are no longer nice-to-haves. In today’s
including Master UI and Unified Headend, underlining the strong devel- media-saturated world, they will often make the difference between suc-
opment in this region. In 2009, NDS was pleased to welcome Teleclub as cess and failure. Another important area is the field of addressable tech-
the first VideoGuard customer in Switzerland. NDS also recently nologies – for both content services and advertising, offering advan-
strengthened its partnerships with several operators in eastern Europe – tages for the consumer and operator alike.
and expects to announce new deals in the region soon.
Favourite film character
Lessons learned from the downturn In the past 15 months, NDS has Too many – but a very classical one: Sean Connery in The Name of the
seen strong proof that the company, and the pay-TV sector in general, Rose.
are relatively robust; our customers continue to offer attractive proposi-
tions to subscribers, supported by scalable, advanced technologies from Life outside work
NDS. NDS is fortunate to be in a position to continue investing in the I spends as much of my free time as possible with my family. My daugh-
business and in new technologies, with a view to building an even ter will soon turn two years old. Together with friends, I have already
stronger position for itself in readiness for the economic upturn. NDS recorded several music CDs and, as time permits, will continue to play
also benefits from a fast-growing market position in India and Germany. piano and keyboard in bands.
Visit us at at www.digitaltveurope.net
34
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52