p18-22,24-26,28-31 Euro50 NovDec09v3 9/11/09 14:40 Page 30
Euro 50 > Leaders in broadband and pay-TV Digital TV Europe
November/December 2009
Maxime Lombardini CEO, Iliad Telecom
Chief executive of France’s Iliad Telecom since 100,000 new subscribers over the past year.
2007, Maxime Lombardini has a strong TV This means it currently has a 28.4% share of
background. He was formerly involved in the all new broadband subscribers in the French
launch of DTH satellite platform TPS (now market. Added-value revenues (including
merged with CanalSat) and director-general of pay-TV) grew by 36% to €348m for the
TF1 Production. quarter.
Lombardini’s background should help him Iliad has set an ambitious target of four
drive forward the TV activities of Iliad’s Free million broadband customers by 2011. The
broadband service. Iliad’s third-quarter rev- company is also pushing forward with its
enues grew by 33% year-on-year to fibre rollout, with a target to pass four mil-
€1.457bn, and the Free brand attracted lion homes by 2012.
Tom Mockridge CEO, Sky Italia
Despite challenges raised by the politicised
nature of the Italian media business and the
withdrawal of pubcaster Rai’s thematic chan-
nels from the platform, Sky Italia managed to
end its 2008-09 fiscal year with 4.8 million
subscribers. Despite signs that competition
from Mediaset is beginning to take its toll and
earlier problems over exclusivity of football
rights, Sky Italia has nevertheless showed
what can be possible in a market with a
strong free to air tradition and a hostile com-
petitive environment. The operator recently
announced plans to roll out a USB device that
allows its high-definition subscribers to access
a range of digital terrestrial channels. It also
plans to increase its line-up of HD channels to
30 by the end of 2010.
Tom Mockridge has been CEO of Sky Italia
since its formation in April 2003.
He assumed the position after moving to
Italy in August 2002 to lead the merger
process between Sky’s two predecessor com-
panies, Stream and Telepiù. In May 2008 he
was given the additional role of CEO,
European Television at News Corp, where he
oversees the company’s TV operations in
Europe outside the UK. Since February 2009
he has been also appointed as a Non-
Executive Director of BSkyB.
Prior to coming to Italy, Mockridge was CEO
of Independent Newspapers Ltd (INL) in New
Zealand, a listed company controlled by News
Corp. INL in-turn controlled the listed pay-TV
group, Sky New Zealand, of which he was
chairman. He has also served as CEO of Foxtel
and in various roles for News Corp in Asia.
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