p04,6,8-10,12-14,16-17 Euro50 NovDec09v3 9/11/09 14:30 Page 14
Euro 50 > Leaders in broadband and pay-TV Digital TV Europe
November/December 2009
Massimo Bertolotti Processing and transmission manager, Sky Italia
ment; first-class degree in electronics and The birth of 3DTV and its oncoming applica-
telecommunications. tion to mass market. The achievement of the
OTT TV approach that probably could repre-
Job description Responsible for digital sys- sent the real broadcast/broadband conver-
tems, transmission and distribution platforms. gence.
Highlights from the last 12 months The Goals for the next year To ensure innova-
expansion of the HD platform, the set-up of an tion to meet all Sky Italia objectives and keep
innovative automated full geographic redun- enhancing the television experience.
dant teleport, the implementation of distrib-
uted remote statistical multiplexing to optimise Likely breakthrough service or technology
Massimo Bertolotti’s expertise in the field of the contribution and video quality of channels. HD will be standard TV while 3DTV is the next
compression, infrastructure and platforms for challenge. Broadband access will be a new way
on-air distribution of channels via satellite in Lessons learned from the downturn. An for broadcasters to offer hybrid services.
Italy have helped drive Sky Italia’s success. innovative and flexible approach is the key to
tackling issues and facing challenges. I believe Favourite TV genre Sci-Fi
Age 37 every innovative idea can have an impact in
technology, in business and then on society. Life outside work With my family, and I love
Education Masters in strategy and manage- Last year’s most important development to invite friends to my home and cook.
Sergey Boyko President and CEO, Volia
Despite extremely challenging economic con- Lessons learned from the downturn There
ditions, cable operator Volia, led by Sergey is no business that has not been affected, par-
Boyko, has continued to set the standard for ticularly so in Ukraine. This situation has
cable and broadband in Ukraine this year. forced providers to look for the new ways to
reduce costs. The challenge is to improve the
Age 39 quality of services at the same time. We saw
signs of the danger and managed to get pre-
Education Kharkiv National Ukrainian pared, but still there are lots of things to do.
Academy of Law specialising in jurisprudence. We continue negotiations with rights holders
of TV channels. One has to be more flexible
Highlights from the last year In spite of the considering the instability of the exchange
economic crisis we managed to fulfill our plans rate. New technologies are not low-cost, but if
regarding the switch to digital in Kyiv. We are a company wants to be present in the
very close to meeting our goal of completely Ukrainian market they have to understand
switching to digital in the capital, and digital local specifics and the purchasing capacity of
TV is now available in Lviv, Poltava, Crimea, our customers. Pricing is the most painful sub-
Vinnitsa and we are launching it in Kharkiv. ject to any provider. The task is on the one business-processes in the regional cities. As a
Volia Premium TV and Volia Broadband were hand to develop the optimal offer for most result of these changes, we will be able to pro-
launched in Vinnitsa, Crimea, Poltava and clients, but on the other hand to think through vide our services by Volia Premium TV and
Kharkiv. We are successfully expanding the propositions for diverse groups of customers. Volia Broadband trademarks in every city.
unified Volia brand throughout the country by
developing and implementing common stan- Goals for the next year We plan to launch Favourite film character Indiana Jones.
dards and bringing to the regional cities the DOCSIS 3.0 technology in Kyiv, as well as
same level and quality of service that our sub- HDTV-packages. We see our mission in pro- Life outside work Leisure time is a luxury. I
scribers in Kyiv have come to rely upon. Of moting the advantages of digital TV in Ukraine spend it with my family – my son, who is start-
course, there are still a lot of changes ahead – and we will launch digital TV in other cities. We ing his career and my wonderful wife who is
but the progress that each region made during will continue implementing common quality my true best friend. I try to give them at least
last year is remarkable. standards, increasing of the effectiveness of part of myself, if they cannot have all of me.
Visit us at at www.digitaltveurope.net
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