p04,6,8-10,12-14,16-17 Euro50 NovDec09v3 9/11/09 14:30 Page 9
Digital TV Europe Euro 50 > Leaders in broadband and pay-TV
November/December 2009
Hannes Ametsreiter CEO, Telekom Austria Group
Under Hannes Ametsreiter, Telekom Austria Lessons learned from the downturn To
has continued to innovate and arrest the focus on operational excellence and disci-
decline of its fixed-network base (through ini- plined capital allocation; the execution of cost-
tiatives like AonTV) in one of the toughest cutting programmes in both segments, and
markets in Europe. make investments in cutting-edge technolo-
gies and offers of attractive products and
Age 42; born 1967 in Salzburg, Austria. services.
Education PhD in communication and sport Last year’s most important development
sciences, University of Salzburg; participated In Austria, the amendment of the telecommu-
in a Masters programme at Pepperdine nications law makes fibre pilot projects and
University in the US. potential fibre rollout more attractive. For the
telco industry, it is exciting how quick new
Last year’s most important development Career path He began his career at Procter & operating systems can change the whole eco-
We’re moving from the online video indus- Gamble as international brand manager. In system. Established players like Nokia have to
try being focused on consumer and media 1996 he moved into the telecom industry as re-think their strategies. Microsoft is back on
companies, to a world where every profes- product manager of Mobilkom Austria, becom- stage with Windows Mobile 6.5. Android is get-
sional website embraces and uses video ing CMO of the newly created marketing and ting more and more momentum, RIM is mov-
for a wide range of tasks. This “ubiquity distribution division in 2001. As of July 2007 ing towards add-on applications as well, and
phase” for online video is going to be huge he had a dual function, he was also responsi- the biggest surprise is Palm.
and exciting and in many ways more trans- ble for marketing and the customer service
formative than these past few years. and sales departments at Telekom Austria TA Goals for the next year Focus on opera-
AG. In 2009 he was appointed CEO of Telekom tional excellence, a stable dividend policy and
Goals for the next year We will continue Austria Group, Telekom Austria TA AG and the defence of free cash-flow.
to be focused on building a successful glob- Mobilkom Austria. He is a member of the
al, independent company. We’re in a fortu- board of directors of Vipnet, Vip mobile, Likely breakthrough service or technology
nate place in that we’ve built a sustainable Mobiltel, si.mobil, Velcom, Paybox Austria, A1 Applications on smartphones and mobile
business in a market that is growing and we Bank and Omnimedia. He received the broadband.
have a strong cash balance sheet in place International Marketing Award from
to help propel our growth and expansion Booz&Company in September 2008 and was Favourite film character A smart adventur-
over the next year. Our growth over the nominated in a Europe-wide competition of all er/hero like Harrison Ford in Indiana Jones.
next year will be driven by the overall adop- industries CMO of the Year 2008.
tion of video on the web. Life outside work I love to spend quality
Job description CEO Telekom Austria Group, time with my family, especially with my little
Likely breakthrough service or technology CEO Mobilkom Austria AG (Mobile daughter. For my well-being I do sports like
I am incredibly excited about the emerging Communication segment) and CEO Telekom jogging and sailing and I enjoy reading authors
growth in mobile video that has been driv- Austria TA AG (Fixed Net segment) like Michel de Montaigne.
en by the adoption of 3G-enabled smart-
phones. We’ve made some significant Highlights from the last year In the fixed
changes across the Brightcove platform to net segment, line loss reduced by two thirds
prepare for widespread mobile video adop- through product bundles at half year. There
tion. As I think about the opportunity, I were important regulation improvements in
think about the fact that even just the Austria. Telekom Austria performed best in
iPhone 3G will have an installed base of European fixed line loss ranking at the half
users that is dramatically larger than even year point. In mobile communication, we were
the largest cable MSO, which suggests that nnovation leader – we were the first operator
mobile will be as important as an over-the- in Europe to do an HSPA+ commercial launch.
top platform for professional video. We rank top regarding mobile broadband pen-
etration in Europe, and turned in strong
Favourite TV character Jack Bauer of 24. domestic mobile performance in the first half
despite highly competitive market conditions
Life outside work Tennis, kayaking and golf. and the economic downturn
Visit us at at www.digitaltveurope.net
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