This page contains a Flash digital edition of a book.
BUSINESS: Quick Guide to maximising
your online sales this Christmas
by Anna Stassen of www.sakurajewellery.com
Many online handmade business you aren’t test running the strategy
owners will probably have felt the
during the actual holidays. Logistics
effects of the credit crunch. Little
luxuries are often the first things that Find a reliable delivery service
consumers cut down on and many
Website Capacity provider. Think about offering
handmade items are, by their very
nature, that little bit more expensive Selling successfully over the holiday customers more delivery options
than the high street alternatives.
season relies on the capacity of over the holiday season such as
This is why the holiday season is such
a vitally important time for online your website/online shop to cope special next day delivery or courier
businesses especially if sales have
with increased traffic levels. Ensure and recommend that all orders be
been affected by the credit crunch the
rest of the year. I’ve put together this that you have looked at this aspect tracked to ensure safe delivery.
quick guide to help online handmade
of your shop in advance; the last
business owners make the very best of
the coming holiday season. thing you want is for your shop to be Seasonal Promotions
inaccessible because your website Run holiday season promotions and
has crashed. discounts to get people interested
Marketing in your products. Consider
Despite the complaints you may Final Delivery Dates posting some seasonal tutorials or
hear from people who think it Make your final delivery dates for competitions on your blog (if you
slightly crazy to be thinking about Christmas clearly visible to avoid have one) remembering to link back
Christmas in September or October, disappointed customers. There is to your shop.
as an online business, it’s really unlikely to be repeat business from
important to prepare your holiday a customer who has bought an item Gift Wrapping
season marketing strategy as early as as a Christmas present unaware of Offer gift wrapping services to take
possible. Know what strategy works final delivery dates and finds that it the hassle out of gift buying for
for your business in advance so doesn’t actually arrive in time! customers. Perhaps even offer the
 | ukhandmade | Winter 2009
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