41
EnablingGreat
Discoveries.
Tofindouthowyourlibraryorinstitution
canbenefitfromrealresearchsolutions,
visitProQuestonStand304
to provide new or competitive services. money talks quite loudly.”
Importantly, he provides real examples Believers in a Google world domi-
of what types of products could result. nation agenda will find further proof
ExpertsfromProQuestandDialogwillbegivingthe
Google’s patent applications hold in Arnold’s analysis of the company’s
the key to its potential in Arnold’s Content Follow system, a technology
followingpresentationsthroughouttheconference:
view, and he examines the implications that keeps a Google user within
of a number, including one that mone- Google’s control. For example, a user
Title: EfficientorEffective:ApplyingResourcesfor
tises Google linkups with video con- clicking on a Content Follow link nav-
tent providers. In a wider context, he igates to a “new” page but that page is
MaximumImpact
believes this could create a framework generated by Google. The system is
Speaker: UrsulaLenschow,TrainingandApplications
for Google partners to monetise infor- one way for Google to sell custom con- Consultant,Dialog
mation products in a challenge to the tent or other information such as cus-
Where? GlobalBusinessInformationTheatre
traditional media model. It shows the tom reports, and Arnold does a good
When? Tuesday1stDecember
potential of Google as a content and job of explaining the possibilities.
information company that has created The implications for traditional
Time? 14.15–14.45
significant competitive barriers to database and data management com-
Title: MakingSenseoftheETDLandscapeinan
entry through its infrastructure. panies are also significant if Google
Arnold maintains that the machine moves ahead with its dataspace inno-
IntegrativeE-learningContext:Institutional
processes Google is developing can vations. Google’s ability to scale up
Repositories,OpenAccessandProprietary
carry out tasks previously assigned to quickly and its access to vast amounts Publishing
human experts. For example, technol- of data to resolve ambiguities mean,
Speaker: MarySauer-Games,VicePresidentof
ogy can identify the essence of what says Arnold, that if Google commer-
Publishing,ProQuest
content is about. He describes this as cialises systems and methods such as
“aboutness”. Google’s metatagging cap- the Programmable Search Engine and
Where? TheatreB–ShowFloor
abilities are, he says, “good enough’ in dataspaces, it can sell reports in a
When? Wednesday2ndDecember
the first instance, and become more number of ways and compete serious- Time? 14.15–14.45
sophisticated as the system learns. ly against information providers. a73
Information professionals may chal- Tracey Caldwell
Title: UtilisingSocialNetworkingforResearch
lenge the level of disintermediation of Speaker: GeraldSawchuk,Publishing,ProQuest
their role presented by Arnold in his
IN BRIEF Where? InformationMasterclassTheatre–ShowFloor
descriptions of Google’s intelligent
Google: The Digital Gutenberg When? Wednesday2ndDecember
approach to data and metadata. Yet
his analysis repays close reading if
Time? 14.45–15.15
Author: Stephen E Arnold
information professionals are to assess
Publisher: Infonortics, 2009 Title: EvaluatingtheValueofNext-Generation
how exactly they can continue to add
Price: Sold as a one-time download.
human value to information services.
Databases
For networked viewing or access,
Arnold acknowledges that publishers,
please contact the publisher at
Speaker: MarySauer-Games,VicePresidentof
librarians and scholars are likely to
www.infonortics.com
Publishing,ProQuest
object to Google’s growing dominance
Where? MainConference
but has little comfort for them: Offers food for thought about
When? Wednesday2ndDecember
“Frankly, there is little indication that both the threats and
in the next 12 to 24 months that opportunities presented by
Time? 16.00–17.30
Google will face serious impediments. Google’s technologies. Provides a
If a problem arises, Google can buy sense of the potential scope of
Starthere for your chance to win a DELL Netbook...
commercial database publishers such Google’s actions within a wide-
as Cambridge Scientific Abstracts or ranging analysis of technology
Simplydropbystand304,takepartinour‘PioneerCompetition’and
one of the other companies struggling patents, business models and
youwillautomaticallybeenteredintotheprizedraw!
to generate a profit. Google has cash, market issues
and in the present economic climate,
e
s
© www.proquest.co.uk/go/online
WWW.IWR.CO.UK
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