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COMPANY NEWS
Microplex invests
in the UK channel
erman printer solutions in terms of media, hard-
G
manufacturer and ware and firmware modifications.
systems integrator,
Microplex, is
expanding its
Important strength
presence in the UK. Further
demonstrating its dedication to Microplex has traded successfully
UK channel sales, the company for over 20 years, mainly bringing
has established a UK Support to market niche products built
Centre tasked will making sure around a super fast micro-
UK partners are familiar with the controller. The company believes
Microplex product range and its most important strength is the
ensuring they have the confidence power of the micro-controller and
to communicate the features and its adaptability to meet any
benefits to their end customers. demand for emulation in the
The Support Centre provides market place while driving the
facilities for hands-on printer at full engine speed;
demonstrations of the Microplex regardless of the complexity of the
range, training, round-table data. Microplex’s UK Support
discussions to find the best Centre is a major investment in the
solution to meet partners’ and UK channel and is seen by the
end-users’ requirements, as well company as the best way to
as providing dedicated specialist further increase awareness of the
post-sales support. brand and product range in the
UK. A key point of Microplex’s
Microplex UK operates a manned product philosophy is to provide
UK service help desk, and the full specialist printer solutions that
support of technical consultants establish price stability and margin
to accompany partners’ sales
Microplex UK operates a manned UK service help desk,
protection for Microplex resellers.
representatives on visits to their
and the full support of technical consultants to accompany
“Loyalty to our resellers is critical
customers or prospects. Through
partners’ sales representatives on visits to their
to Microplex’s success throughout
its website, www.microplex.co.uk,
customers or prospects.
the world,” said Mike Barwick,
Microplex will support UK VARs Microplex’s European sales
with sales aids, product brochures, manager. “We do not build
pricing and evaluation equipment. The are all available with RFID 8” thermal engines with a commodity products and we
Microplex UK will also provide read/write capability. tractor sprocket-fed paper strictly limit the number and type
a UK-wide, on-site, field service feeding mechanism for logistic of company which can become a
and return-to-base repair Cold and hot fusing continuous applications requiring high Microplex VAR, thus protecting the
workshop via a team of its laser printers from 30ppm up reliability in critical environments investment made by our resellers.”
accredited engineers. to 140ppm (in two-up mode), such as top sheet printing.
mainly used for batch printing of Microplex UK will administrate a
labels and tags printed on critical All printers provide flexible partner registration scheme. New
Microplex technology for
materials in the retail sector. connectivity with Ethernet, USB partners will have a proven
primary market segments
and parallel interfaces, Windows business model, have solutions
A cut sheet printer line from drivers and also emulations such and vertical market expertise,
The Microplex printer family 34ppm to 110ppm with ultra- as PCL5e, IPDS, Prescribe, certain technical skill sets and
contains products of various print fast first-page-out, face-up Kodescript, XES and ZPL. The supply better geographic coverage
technologies, all utilising the printing and SPS interface for print management software to generally extend the business
Microplex high-performance integration into production lines, Printplex can be used with multi- opportunities. In addition Microplex
micro-controller. Products include: conveyor belt systems etc. print systems for clustering, 100 UK will show its commitment by
per cent secured output, automatic all sales being delivered through
Industrial strength thermal printers, A 34ppm engine incorporating back-up and more. The Microplex the channel. Microplex UK will
4”, 6’ and 8” wide for a variety the MPX controller with RFID Engineering Group can realise manage project discounts and
of label printing applications. capability on cut sheet media. customer and application specific qualified leads distribution. circlesolid
36 IT RESELLER – NOVEMBER 2009
www.itrportal.com
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