OPINION
How can
manufacturers
help VARs
during the
recovery?
Mark Beauchamp, European marketing manager for Citizen
Systems Europe, considers what manufacturers can do for
resellers as the market recovers in 2010.
fter what has been a signs of growth, while similar
A
sometimes painful surveys show that manufacturing
and challenging 12 is also picking up, albeit largely
months, we are now due to the weakness of sterling.
beginning to see
signs of recovery from the global
economic downturn. Indeed, most
Pale shade of pink
of the world’s major economies
have now officially emerged from The future, and in particular
the grips of recession, while China 2010, is starting to look brighter;
and India are continuing to grow admittedly not what might be
at relatively fast rates. called rosy, but definitely a pale
shade of pink. So what can we,
It is only in the UK where we are as product manufacturers, do to
lagging behind, with economic help those in the distribution >>
indicators showing that despite
a range of efforts, not least the
Government’s bail-out of the
banking sector and the policy of
Mark Beauchamp:
“As we emerge from
quantitative easing championed
recession it is almost
by the Bank of England, we are
certain that we’ll find
still in recession. Having said that,
our customers’ needs
it is beginning to look as if the
and expectations will
situation is changing. For example,
have changed, and what
the recently published survey
we as manufacturers
from the Chartered Institute of
and resellers offered in
Purchasing indicates that the
the past may no longer
service sector is showing strong be required in the future.”
32 IT RESELLER – NOVEMBER 2009
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