automatic
point of
data capture
sale
well considered offers, for example highly configurable Workabout
a recent promotion provided not terminal together with many
just lower priced terminals, but also bolt-on features have also
additional batteries and discounted been increased so that we
post sales support contracts bundled can offer a rapid turnaround
in the promotion.” of configured terminals.”
ANY NEWS
“
In recent weeks, PTX has made available a wide range
of attractive bundle deals that include terminals, accessories
COMP
and support contracts. These offers enable our PTX partners
to provide real value for money alternatives to lesser
offerings without having to commit to large stocking orders.”
– Cynthia Jiang, Varlink.
Carol Tattersall, who joined Varlink in Cynthia Jiang has been the
2007, takes care of customers in the Psion Teklogix brand marketing
Varlink's Cynthia Jiang: "In recent weeks, PTX
North of the UK, and has enjoyed executive at Varlink since 2008.
has made available a wide range of attractive
bundle deals that include terminals, accessories
working with resellers who have required She works closely with the PTX and support contracts."
a variety of form factors of terminals: “I marketing team to ensure that
work with some resellers who provide she has the tools and knowledge
factory automation systems and who required to provide a complete range to provide real value for money
need to offer their customers cogent of marketing services for Varlink’s alternatives to lesser offerings without
solutions that include truck-mount units, growing ranks of PTX resellers. “In having to commit to large stocking
pistol-grip handheld terminals and recent weeks, PTX has made available orders. This approach, coupled with
PDA scanning devices. Communication a wide range of attractive bundle deals Psion’s comprehensive partner benefits,
requirements include batch, LAN and that include terminals, accessories means that there are real advantages
WLAN and the fact that PTX can do all and support contracts,” said Jiang. that flow from signing up to the Psion
of this and more makes the “These offers enable our PTX partners Teklogix partner programme.”
sales process straight -
forward for our resellers.”
Keen anticipation
Sabine Kelly,
Forward stock Varlink’s marketing
holding facility manager since 2005,
Pete Simpson has recently commented: “Despite
joined Varlink as business the most difficult
development manager and economic climate,
spends most of his time we have seen a
meeting with resellers significant increase
to ensure that Varlink is in the value of
positioned to provide invoiced sales of
the support they need to PTX products over
win PTX deals. “We have the past few months
recently made significant and we expect to
investment in PTX continue this growth
inventory so that our to the year end.
resellers can meet the We look forward
installation requirements to our third year
of their customers. For of distribution
resellers who wish to share partnership with
their pipe line expectations Psion Teklogix, with
with us, we have developed keen anticipation of
a forward stock holding even further positive
PTX product and company information is available on the Varlink website.
facility. Our stocks of the developments.” a71
www.itrportal.com
IT RESELLER – NOVEMBER 2009 23
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