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automatic
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Eren Holding had a need to enhance Serge Blanco. “We found the TAGSYS interrogators. Greater inventory visibility
its supply chain traceability process solutions to be the most complete, and item level accuracy above 99.5
and reduce inventory control/labour most mature and easiest to integrate per cent resulted.
costs, so it approached System with our existing processes.”
supplier Alien Technology, which has Reno GmbH, one of Europe's largest
completed five similar projects in shoe companies, is based in Germany
Europe to date, and local systems Bhima & Brothers Jewellers and operates more than 700 stores
integrator STS for a complete hardware and Mitsukoshi in 15 countries. Parent Hamm-Reno-
and Oracle based software solution. Indian jewellery retailer Bhima & Group GmbH 7 Co KG (HR Group) has
STS provided a complete Oracle-based Brothers Jewellers is tracking high- over 1700 outlets across Europe. It will
software solution, which provides value inventory, providing customers embed RFID in shoes sold at hundreds
complete traceability of the tagged with immediate information regarding of stores. Checkpoint Systems provides
articles from the point of manufacture its jewellery, with an HF RFID system the RFID tags, including wafer-thin
to inventory control at the retail level. deployed in February 2009 by RFID chips designed especially for TECHNOLOGY UPDA
MphasiS at one of its five stores and shoes from its Asian production
Ejder Altiparmak, director of brands at using Assa Abloy tags and Feig and facilities. In addition, it will supply
Eren Holding explained: “In the past, it Brooks Automation interrogators. systems that allow check-out clerks
would take four dedicated personnel Inventory now takes not 36 man-hours to deactivate tagged shoes. Reno will
more than four hours to conduct a but one. Time to complete a sales curb theft. Reno has been using RFID
typical inventory control per store, but transaction dropped from 6 to 8 eight technology to track product shipments
now after the introduction of STS and minutes to less than one. An impressive from its factories to its stores for
Alien’s RFID item level tagging solution, 100 per cent inventory accuracy and several years and tracking individual
it takes only two people about 20 correct product information to products is the logical next step.
minutes to conduct a complete inventory customers is achieved. At 10,000
check. This increased control over items per store, inventory count was
what's on the shelf greatly reduces restricted to only the most valuable
out-of-stocks, which leads to better goods and an average total net gold
sales turnover.” weight in the store. Now, full inventory
is easily carried out and sales people
have more quality time with customers.
Serge Blanco
Tagsys, a global leader in item-level
RFID infrastructure, has deployed its Mitsukoshi and Hankyu
complete 'RFID for Fashion' solution for Department Stores, New
French retailer Serge Blanco to optimise Balance, Reno
its supply chain and improve item level Mitsukoshi and Hankyu Department
tracking from factory, through distribution, Stores in Japan are RFID tagging foot -
to the Point of Sale. With over one wear using NTT Comware middleware.
million items of clothing moving through An RFID demonstration conducted in a
the supply chain each year and a women’s shoe department proved it
growing business, Serge Blanco was could improve the quality of service.
determined to optimise its operating Mitsukoshi rolled out this system at its
efficiency at its distribution centre and Nihonbashi Main Store, and Hankyu
retail stores. After considering enlarging Department Stores began at its Umeda
its distribution centre and docks, Serge Main Store women’s shoes section.
Blanco opted for the deployment of the Mitsukoshi has also undertaken a
Tagsys RFID solution. Serge Blanco trial embedding RFID tags on Damas, The Jewellery Store,
deployed the RFID solution early this Shiseido cosmetics to create what DeGrisogno
year and plans to expand it over its the companies call the ‘department Damas stores and The Jewellery Store
entire retail network throughout 2010. store of the future’. in the United Arab Emirates are using
RFID on jewellery for security and
“After having conducted a study New Balance sells nearly 40 million tracking purposes. DeGrisogno in
among other clothing retailers, such pairs of shoes a year. It has implemen - Switzerland is doing the same with
as Boboli and Throttleman, two end ted an item-level RFID solution to track watches and jewellery using Tagsys
users of the Tagsys RFID system, we footwear from distribution centre to systems and WinWatch and other
decided to go for the same solution,” retail store using Checkpoint’s TrueVue, watchmakers in Switzerland also tag
said Mathieu Pradier, VP operations at tags from Avery Dennison and Motorola parts and watches with RFID. a71
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IT RESELLER – NOVEMBER 2009 19
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