automatic
point of
data capture
sale
‘Spesa al
CASE STUDY
volo’ at
Conad with Joya
he Sassari Conad our customers play an increasingly Mobile EBS. He also commented
T
Superstore in Via Gramsci active role in the shopping experience, that Joya offers added value for the
no.1, Sardinia is a 3500 sq independently defining and managing superstore; instantly focusing consumers’
m store with 18 checkouts their own time and approach.” choices, increasing loyalty and helping
and 90,000 products.
It recently deployed a series of
Datalogic’s Joya pod, a small and
handy shopping ‘navigator’ that is
easy to use. Shoppers simply scan the “
We always want to give our customers the best, in terms
of both the products and services we offer in our stores, and
this makes ‘Spesa al volo’ a natural fit. It’s a simple service
barcode of the product’s package to
view all the corresponding information that lets our customers play an increasingly active role in the
(nutrition values, characteristics of the
shopping experience, independently defining and managing
pack, price) instantly.
their own time and approach.”
With Joya, the customer is informed,
– Michele Orlandi, Conad del Tirreno.
in real time, about the ‘shopping
progress’ and this can dramatically retailers learn about shoppers’ needs
cut customer in-store times. Also, by Giving the customer so they can direct their purchases.
recording the purchased products more control “Customers increasingly appreciate
on the pod, customers decrees the “People need practical items that are solutions that give them control of
time they spend at the checkout fun and helpful at the same time, their time, and ‘Spesa al volo’ offers
queue. And after shopping, instead exactly like Joya …,” said Luigi Frison, them a fast and mindful shopping
of placing the entire contents of the marketing manager of Datalogic experience,” Frison concluded. a71
cart on the checkout, customers simply
give the pod to the assistant to print
the receipt directly and pay.
Jewel in the crown
According to Datalogic, Conad del
Tirreno chose Joya as the ‘jewel in the
crown’ for the Sassari Conad Super store,
to offer an exclusive service called
‘Spesa al volo’. “We always want to give
our customers the best, in terms of both
the products and services we offer in
our stores, and this makes ‘Spesa al
volo’ a natural fit,” said Michele
Orlandi, Sardinia manager, Conad del
Tirreno. “It’s a simple service that lets
16 IT RESELLER – NOVEMBER 2009
www.itrportal.com
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