Each month we will be featuring a loca l business
personality and this month I am delighted to
introduce you to ….
John Cassidy of John Cassidy Photography.
John Cassidy
A picture is worth 1000 words! John Cassidy Photography
A really good photograph captures your personality and takes the first
step in establishing a relationship; something that is essential when so
many of us 'meet' online through networking sites like Linkedin, Face- With a career spanning over 25 years, I cut my
book, Twitter and Ecademy. photographic teeth in the RAF and have some
My business card says 'professional photographer'; my clients tell me spectacular shots of fast jets from 17 years in
'transformational'. Not sure about that, but I do know that to draw
someone's character out, you have to inspire confidence, and that's the service - although there are a few that are
exactly what I do best. highly confidential (and probably not very
Someone described me recently as the 'Gok Wan of the headshot', in exciting to anyone who isn't a spy).
that I can make people look great without the aid of radical Photoshop Once I arrived in civvy street I carried on doing
surgery! what I love - taking photographs of all kinds
Passion and people from PR shots and CEOs to sporting icons. I've
For me, people photography is 25% photography skills, 75% people
skills. I get a real buzz when I'm behind the lens, this allows my clients to been one of those much-maligned paparazzi,
relax so their true personality can shine through. I'm proud to say that having freelanced for The Times for ten years -
I've never had a client that I didn't bring out the best in. Even die-hard although of course, being The Times, it was all
non-smilers and camera-phobes respond after 30 minutes in the studio in the best possible taste!
and, by the end of the session, they're definitely ready for their close-
ups. The proof of the 'pudding' is in the polished images they leave with. Being a photographer is an incredibly rewarding
I've built up an enviable portfolio of images that have been published profession. You see the results of your efforts,
internationally and have photographed celebrities from Sean Connery you get pretty instant feedback and you have a
and David Beckham to Catherine Zeta Jones and Victoria Pendleton. Yet
their portraits are no more interesting or creative than the ones I could do life full of variety and, often, excitement. What
for you. more could anyone ask?
So talk to me - if you're an entrepreneur, an author, a public speaker or a
businessperson. Likewise, publicity photos, actors' headshots and
models' portfolios are all in a day's work, while producing personable and
engaging images for online networking and dating profiles is a real John Cassidy Photography
passion of mine.
t: +44 1344 489704
If you'd like to have a chat and find out what's possible give me a ring on m: +44 7768 401009
07768 401009 - it's the first step to making you look better than you
mig ht have thought possible!
www.johncassidyphotography.co.uk
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