78
AlwAys
innovAting
Fifteen years have now passed since Innovation licence out but the council have been checking on there wasn’t a clear direction with what anyone
hosted their first event at London’s Camden the club so we had no choice. Unfortunately this was doing. I wanted to create a clear ethos with an
Palace. Having survived the development of the is what is going to happen in most places in the emphasis on quality artists and good soundsystems
music from jungle to intelligent to jump-up, future and we have to get used to it.” because that would only benefit the brand long-
the name has become synonymous with the well- term. Since then, the Innovation name has
being of the scene in that period. Aside from that, most ravers left the night feeling become known for the standard of our line-ups
more than fulfilled – a testament to Innovation’s and that has helped our reputation to grow.”
The latest instalment of a night that now ability to create the right kind of vibes. But
encompasses events in Amsterdam, Spain and having spent his formative years in the scene Since then, the brand has become one of the
Germany took place in March at London’s SE working with Terry Turbo as part of the legendary most influential in the whole scene, with Lloyd
One club, with four rooms of the best artists on Dreamscape, Lloyd is fully aware what it takes and partner Odette now presiding over an
offer including Andy C, Hype, Swift, Friction to build a successful event. With the initial buzz empire that also includes the Innovation Artists
and Hazard. As expected for an night voted as created by the jungle explosion seriously petering Agency. That has led to numerous other events
Best Event for the past two successive years at the out by 1998, Innovation’s original owners Kiss as well, including the recent Skibadee’s Bangers
Drum & Bass Awards, tickets were snapped up FM decided to put the name up for sale and he and Mash party, Shabba D’s Birthday Bash and
well in advance but teething problems with a new stepped in to take up the reins. The rest, as they the forthcoming link-up with Breakin’ Science at
security system at the venue meant as many as 800 say, is history. Birmingham’s Q Club in May. And then there’s
people were turned away on the door. Council Innovation in the Sun.
regulations meant punters were required to “They seemed to lose faith in drum & bass because
bring photo ID to ensure entry but many didn’t, it was going through a big change moving towards “We did a weekender at Camber Sands in 2001
meaning promoter Lloyd was forced to offer full the techy side of things,” remembers Lloyd, who and that went really well so I thought it would be
refunds on the door – just one of the problems also owned Boogie Times Records in Romford a good idea to try and recapture that in another
he has had to deal with over the years. and Parliament Records in Hertford. country,” explains Lloyd.
“It was disastrous really – I was trying to fight the “At that time, I was looking to come out of “We looked at a few resorts but then we came
cause but there wasn’t much we could do,” he tells Dreamscape because it was concentrating more across Lloret de Mar and realised it was the perfect
Knowledge. “It’s very difficult for some punters on hardcore and the opportunity came up to take place to hold it. Everything is in close proximity
who don’t want to bring their passport or driving over Innovation. I saw a gap in the market where – the beach, the clubs and, most importantly,
www.kmag.co.uk
K78-79_Innovation.indd 78 29/4/09 13:40:31
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