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26 Fashion
1. 2. 3.
4. 5. 6.
NU BREED CLAE FEET
Long-time big time brand, Superdry’s affiliate, 77 Breed, is taking Sticky icky, it’s that Clae shiznit to make you crazy like a lady when
over with an American Apparel-style approach to the game. Their she’s on. Maybe. Drawing form from a timeless design, Clae
new ultra-branded premium basics, structured sportswear and deliver a series of evolutionary classics for the modern man, not
project black accessories are ready to rip this summer. Yeah, I the new man, or the lad, or the ladette, this is straight up
said summer. We’re gonna get one this year. I got money on it at MAN bizniss.
Ladbrokes ya know.
Rooted in a lifestyle driven by leisure, the 2001 AD launch of this
Get your wardrobe in check with some hi-tech graphics on garms ‘athleisure’ pioneering footwear brand has seen a new definition
ranging from accessories to luggage and fasharn sportswear. Like of casual. Never before has a sneaker hybrid collection been seen
Stussy sez, it don’t matter where you’re from, it’s where you’re at. with such comfort, such style, such gosh darn finesse.
This is where it’s at.
Acclaimed designers, Clae won “Best Men’s Footwear Collection”
Quality and detail are pushed past the envelope and right into the in 2003 at the Sportswear International Fashion Awards (SIFA).
mailroom here, with sport and technology fusing performance Committed to quality and detail, Clae are returning from a three-
synthetics with over heavy spec cotton outerwear and slim fit year incubation with some instant cult classics and newly revamped
silhouettes for the guys and gals cut & sew collection. models to inject the freshness where it’s needed most.
They’re ready to pop Global-style too, with this, the year of our Coming straight out of Californ I A, these are some of the finest
lord, 2009, being the first year 77 Breed enter the international sneaks you will ever see. Try some on if you don’t believe me, take
fashion markets. Go get ‘em before your mates do! your time, walk around, feeeel the goodness. Then buy them,
them kicks is premium, son.
To see more and buy some toaster-pocket-hot tees, take the Serato
cover off your keyboard and get online: www.cult.co.uk www.soleheaven.com
www.clae.com
images 1,2,3
images 4, 5, 6
www.kmag.co.uk
K26-28_Fashion.indd 26 29/4/09 11:45:54
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